30 programs
Beauty & Skincare Affiliate Programs
LinkApprove lists 30 beauty & skincare affiliate programs, including Sephora, Charlotte Tilbury, The Ordinary, each available through one account with a single payout.
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
Side by side
Compare beauty & skincare programs
Commission rate alone tells you very little. Read it against the average order value and the cookie window.
| Program | Commission | Cookie | Avg. order | Regions |
|---|---|---|---|---|
| Sephora | Up to 5% per sale | 1 days | $120 | US, CA |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 | UK, EU, US |
| The Ordinary | Up to 6% per sale | 14 days | $48 | US, UK, EU, CA |
| Glossier | Up to 10% per sale | 30 days | $65 | US, UK, CA |
| Ulta Beauty | 4% per sale | 30 days | $75 | US |
| Dermstore | 8% per sale | 30 days | $120 | US |
| Kiehl's | 7% per sale | 30 days | $85 | US, UK, EU |
| Paula's Choice | 9% per sale | 30 days | $90 | US, UK, EU |
| Fenty Beauty | 8% per sale | 30 days | $60 | US, UK, EU, CA |
| Rare Beauty | 6% per sale | 14 days | $45 | US, CA |
| Drunk Elephant | 10% per sale | 30 days | $90 | US, UK |
| Tatcha | 8% per sale | 45 days | $115 | US, CA |
| SkinCeuticals | 10% per sale | 30 days | $170 | US, UK |
| Estee Lauder | 5% per sale | 7 days | $95 | US, UK, CA |
| MAC Cosmetics | 6% per sale | 14 days | $55 | US, UK, CA |
| Clinique | Up to 6% per sale | 7 days | $70 | US, CA |
| Sunday Riley | 10% per sale | 45 days | $85 | US, UK, EU |
| Summer Fridays | 8% per sale | 14 days | $50 | US |
| Lookfantastic | Up to 8% per sale | 30 days | $72 | UK, EU, US, AU |
| Cult Beauty | Up to 8% per sale | 30 days | $88 | UK, EU, US |
| Space NK | Up to 7% per sale | 30 days | $110 | UK, EU, US |
| Beauty Bay | Up to 9% per sale | 30 days | $58 | UK, EU, US, AU |
| Elemis | Up to 10% per sale | 30 days | $125 | UK, US, EU |
| Dermalogica | Up to 8% per sale | 30 days | $95 | US, UK, EU, CA |
| Murad | Up to 10% per sale | 30 days | $88 | US, UK, CA |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 | US, UK, CA |
| Youth To The People | Up to 10% per sale | 30 days | $78 | US, UK, EU, CA |
| Caudalie | Up to 8% per sale | 30 days | $85 | US, UK, EU, CA |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 | US, UK, EU, CA, AU |
| Il Makiage | Up to 12% per sale | 30 days | $68 | US, UK, CA, AU |
Highest rate
12%
Il Makiage
Pays $8.16 on a typical $68 order.
Highest actual earnings
$17
SkinCeuticals
Only 10% per sale, but on a $170 order.
- 01SkinCeuticals$17
- 02Elemis$12.50
- 03Dermstore$9.60
- 04Tatcha$9.20
- 05Drunk Elephant$9
- 06Murad$8.80
- 07Sunday Riley$8.50
- 08Charlotte Tilbury$8.40
Top 8 of 30 beauty & skincare programs by commission per conversion. Flat bounties are shown at face value. Figures are indicative, advertiser-set and subject to change.
All programs
Beauty & skincare programs in full
Sephora
The Sephora affiliate program pays up to 5% per sale on a 24-hour cookie window, short, but offset by very high intent and a broad multi-brand catalogue.
- Commission
- Up to 5% per sale
- Cookie
- 1 day
Charlotte Tilbury
The Charlotte Tilbury affiliate program pays up to 8% per sale with a 30-day cookie window, combining a premium price point with an unusually long attribution period for beauty.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
The Ordinary
The Ordinary affiliate program pays up to 6% per sale on a 14-day cookie window, with a low average order value offset by exceptionally high conversion rates on educational content.
- Commission
- Up to 6% per sale
- Cookie
- 14 days
Glossier
The Glossier affiliate program pays up to 10% per sale on a 30-day cookie window. One of the highest commission rates in beauty, on a moderate average basket.
- Commission
- Up to 10% per sale
- Cookie
- 30 days
Ulta Beauty
The Ulta Beauty affiliate program pays 4% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Commission
- 4% per sale
- Cookie
- 30 days
Dermstore
The Dermstore affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Commission
- 8% per sale
- Cookie
- 30 days
Kiehl's
The Kiehl's affiliate program pays 7% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
- Commission
- 7% per sale
- Cookie
- 30 days
Paula's Choice
The Paula's Choice affiliate program pays 9% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
- Commission
- 9% per sale
- Cookie
- 30 days
Fenty Beauty
The Fenty Beauty affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK, EU and Canada without a separate application.
- Commission
- 8% per sale
- Cookie
- 30 days
Rare Beauty
The Rare Beauty affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 14 days
Drunk Elephant
The Drunk Elephant affiliate program pays 10% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and UK without a separate application.
- Commission
- 10% per sale
- Cookie
- 30 days
Tatcha
The Tatcha affiliate program pays 8% per sale with a 45-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 8% per sale
- Cookie
- 45 days
SkinCeuticals
The SkinCeuticals affiliate program pays 10% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and UK without a separate application.
- Commission
- 10% per sale
- Cookie
- 30 days
Estee Lauder
The Estee Lauder affiliate program pays 5% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and Canada without a separate application.
- Commission
- 5% per sale
- Cookie
- 7 days
MAC Cosmetics
The MAC Cosmetics affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 14 days
Clinique
The Clinique affiliate program pays up to 6% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- Up to 6% per sale
- Cookie
- 7 days
Sunday Riley
The Sunday Riley affiliate program pays 10% per sale with a 45-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and EU without a separate application.
- Commission
- 10% per sale
- Cookie
- 45 days
Summer Fridays
The Summer Fridays affiliate program pays 8% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Commission
- 8% per sale
- Cookie
- 14 days
Lookfantastic
The Lookfantastic affiliate program pays up to 8% per sale on a 30-day cookie window across a multi-brand beauty catalogue.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
Cult Beauty
The Cult Beauty affiliate program pays up to 8% per sale with a 30-day cookie window, weighted toward niche and prestige skincare.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
Space NK
The Space NK affiliate program pays up to 7% per sale on a 30-day cookie window, on one of the highest baskets in beauty retail.
- Commission
- Up to 7% per sale
- Cookie
- 30 days
Beauty Bay
The Beauty Bay affiliate program pays up to 9% per sale on a 30-day cookie window, with one of the higher rates in beauty retail.
- Commission
- Up to 9% per sale
- Cookie
- 30 days
Elemis
The Elemis affiliate program pays up to 10% per sale on a 30-day cookie window, combining a high rate with a premium skincare basket.
- Commission
- Up to 10% per sale
- Cookie
- 30 days
Dermalogica
The Dermalogica affiliate program pays up to 8% per sale on a 30-day cookie window, on professional-grade skincare with strong repurchase behaviour.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
Murad
The Murad affiliate program pays up to 10% per sale on a 30-day cookie window, on clinically positioned skincare for specific concerns.
- Commission
- Up to 10% per sale
- Cookie
- 30 days
First Aid Beauty
The First Aid Beauty affiliate program pays up to 9% per sale on a 30-day cookie window, focused on sensitive-skin formulations.
- Commission
- Up to 9% per sale
- Cookie
- 30 days
Youth To The People
The Youth To The People affiliate program pays up to 10% per sale on a 30-day cookie window, on vegan skincare with strong hero-product recognition.
- Commission
- Up to 10% per sale
- Cookie
- 30 days
Caudalie
The Caudalie affiliate program pays up to 8% per sale on a 30-day cookie window, on French pharmacy-positioned skincare with grape-derived actives.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
La Roche-Posay
The La Roche-Posay affiliate program pays up to 7% per sale on a 30-day cookie window, on dermatologist-recommended skincare with mass recognition.
- Commission
- Up to 7% per sale
- Cookie
- 30 days
Il Makiage
The Il Makiage affiliate program pays up to 12% per sale on a 30-day cookie window, the highest rate in the beauty category.
- Commission
- Up to 12% per sale
- Cookie
- 30 days
Curated lists
Beauty & skincare programs, filtered by intent
Ranked selections with the criteria stated openly and a reason given for every pick.
Best affiliate programs for TikTok creators
The best affiliate programs for TikTok creators are ones with short consideration cycles, prices under roughly $150 and products that demonstrate visually in a few seconds, because TikTok converts on impulse within a short cookie window, not on considered research.
8 programs
Affiliate programs with the longest cookie windows
The longest cookie windows in this directory run to 45 days, attributing a purchase to you for six weeks after the click. That matters more than commission rate for any creator whose content is discovered gradually rather than consumed the day it is published.
10 programs
Questions
Beauty & skincare affiliate programs
What are the best beauty & skincare affiliate programs?
LinkApprove lists 30 beauty & skincare affiliate programs including Sephora, Charlotte Tilbury, The Ordinary, Glossier. The best one for you depends on your audience rather than the headline rate, the highest commission percentage is frequently not the highest earning program once average order value and cookie window are accounted for.
What commission do beauty & skincare affiliate programs pay?
Beauty & skincare programs on LinkApprove pay between Up to 5% per sale and Up to 8% per sale. Rates are set by the advertiser, not by LinkApprove, and frequently vary by product category within the same program.
Why do beauty programs pay higher commission rates than most retail?
Because margins are higher and baskets are smaller. A 10% rate on a $60 basket pays $6, which is less than a 4% rate on a $400 furniture order. The rate looks generous in isolation and only makes sense read against average order value, which every program page here publishes alongside it.
Do beauty affiliate programs accept creators without a website?
Directly, most do not, because the application form is built around a domain and traffic figures. Through a sub-affiliate network the approval already exists upstream, so a social-first creator promotes the same advertisers without a site. Our own entry requirement is 1,000 followers on one channel.
How long are cookie windows in beauty?
Shorter than average, commonly 7 to 30 days, because beauty buying is comparatively impulsive and advertisers see little value in crediting a click from six weeks ago. Short windows favour content published close to the purchase decision, so a launch, a restock or a sale converts far better here than an evergreen roundup.
Can I promote beauty products I have not personally used?
You can, and the advertisers permit it, but it is the fastest way to accumulate returns and lose an audience. The categories that convert hardest here are the ones where the recommendation is clearly first-hand, because skincare in particular is bought on trust rather than on specification.
Start earning in beauty & skincare
One approval covers every program in this category and every other category in the directory.