Drunk Elephant Affiliate Program
The Drunk Elephant affiliate program pays 10% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and UK without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Drunk Elephant affiliate program
Drunk Elephant sells a system rather than a single hero: Protini peptide cream, T.L.C. Framboos glycolic serum, C-Firma vitamin C, and the Bronzi and D-Bronzi drops designed to be mixed into the rest. The suspicious-six ingredient position gives creators a clear, repeatable one-line explanation of what the brand is for, which is unusually useful on camera.
The trade-off is audience drift. Bright packaging pulled in a far younger shopper than these actives were formulated for, so a slice of your traffic is tweens who cannot check out and parents who will not. Small sizes at premium prices also make the value conversation unavoidable, and creators who skip it generate clicks that never turn into orders.
Drunk Elephant is one of the few actives brands in our network where routine-building content outperforms single-product reviews, because the line is built to be layered. It is also where we see the widest gap between click volume and conversion when a creator skips the price-per-ounce context.
02Conversion
Why Drunk Elephant converts
- The mix-and-match drops format naturally pushes multi-item baskets, which lifts average order value
- At 10% on a $90 average order, a single routine-building conversion pays close to nine dollars
- The suspicious-six position can be explained in one sentence, cutting content overhead
- Protini and Lala Retro are refill-friendly staples that drive predictable repeat purchase
03Audience fit
Which creators this suits
- Skincare creators who build and explain complete routines
- Ingredient-focused educators and licensed estheticians
- Creators serving sensitive-skin and fragrance-avoidant audiences
04Getting started
How to join the Drunk Elephant affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Drunk Elephant.
- 3Generate a deep link to any Drunk Elephant product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Drunk Elephant.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Drunk Elephant affiliate program pay?
The Drunk Elephant affiliate program pays 10% per sale. Average order value on the program is $90, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Drunk Elephant affiliate program?
The Drunk Elephant program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Drunk Elephant affiliate program?
You can join the Drunk Elephant affiliate program through LinkApprove without applying to Drunk Elephant directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Drunk Elephant product page immediately.
Which countries does the Drunk Elephant affiliate program accept?
The Drunk Elephant program accepts traffic from US, UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Drunk Elephant compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant (this program) | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
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Promote Drunk Elephant from today
Join LinkApprove free and generate your first tracked Drunk Elephant link once approved. No separate application, and no advertiser approval queue.