Drunk Elephant Affiliate Program
The Drunk Elephant affiliate program pays 10% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and UK without a separate application.
- Free to join
- No separate Drunk Elephant application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Drunk Elephant affiliate program
Drunk Elephant sells a system rather than a single hero: Protini peptide cream, T.L.C. Framboos glycolic serum, C-Firma vitamin C, and the Bronzi and D-Bronzi drops designed to be mixed into the rest. The suspicious-six ingredient position gives creators a clear, repeatable one-line explanation of what the brand is for, which is unusually useful on camera.
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The trade-off is audience drift. Bright packaging pulled in a far younger shopper than these actives were formulated for, so a slice of your traffic is tweens who cannot check out and parents who will not. Small sizes at premium prices also make the value conversation unavoidable, and creators who skip it generate clicks that never turn into orders.
Drunk Elephant is one of the few actives brands in our network where routine-building content outperforms single-product reviews, because the line is built to be layered. It is also where we see the widest gap between click volume and conversion when a creator skips the price-per-ounce context.
Program fit score
Weighted against 45 beauty & skincare programs
3.9/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.82 |
| Cookie window | 25% | 0.85 |
| Average order value | 20% | 0.81 |
| Region breadth | 15% | 0.39 |
Cookie window
Same as the category median
30days
Most beauty & skincare programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 45 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Drunk Elephant converts
- The mix-and-match drops format naturally pushes multi-item baskets, which lifts average order value
- At 10% on a $90 average order, a single routine-building conversion pays close to nine dollars
- The suspicious-six position can be explained in one sentence, cutting content overhead
- Protini and Lala Retro are refill-friendly staples that drive predictable repeat purchase
03Audience fit
Which creators this suits
- Skincare creators who build and explain complete routines
- Ingredient-focused educators and licensed estheticians
- Creators serving sensitive-skin and fragrance-avoidant audiences
04Getting started
How to join the Drunk Elephant affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Drunk Elephant in the program directory.
- 3Generate a deep link to any Drunk Elephant product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Drunk Elephant.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Drunk Elephant compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Cliniqueup to 6%7 days$70
- Cult Beautyup to 8%30 days$88
- Dermalogicaup to 8%30 days$95
- Dermstore8%30 days$120
- Douglasup to €3.8030 daysNot published
- Drunk Elephant10%30 days$90
- Elemisup to 10%30 days$125
- Estee Lauder5%7 days$95
- Fenty Beauty8%30 days$60
- First Aid Beautyup to 9%30 days$62
- Gisou2.65%30 days€76
Showing 11 of 45 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 45 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Drunk Elephant affiliate program pay?
The Drunk Elephant affiliate program pays 10% per sale. Average order value on the program is $90, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Drunk Elephant affiliate program?
The Drunk Elephant program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Drunk Elephant affiliate program?
You can join the Drunk Elephant affiliate program through LinkApprove without applying to Drunk Elephant directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Drunk Elephant product page immediately.
Which countries does the Drunk Elephant affiliate program accept?
The Drunk Elephant program accepts traffic from US, UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Drunk Elephant and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Drunk Elephant from today
Join LinkApprove free and generate your first tracked Drunk Elephant link once approved. No separate application, and no advertiser approval queue.