Ulta Beauty Affiliate Program
The Ulta Beauty affiliate program pays 4% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.1/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Ulta Beauty affiliate program
Ulta's structural advantage is range: mass and prestige beauty in the same basket, so a shopper can buy a $9 drugstore mascara and a $68 serum in one order. For creators, that means a single link covers recommendations across price tiers instead of forcing an artificial split.
The loyalty program is the other half of the story. Ultamate Rewards drives genuinely repeat purchasing, and its point events create predictable spikes that deal-led publishers can plan content around rather than react to.
Ulta is the most reliably converting mass-market beauty program in the LinkApprove network, and its scheduled point events produce the clearest traffic spikes of any retailer in the category, creators who publish ahead of them capture most of the benefit.
02Conversion
Why Ulta Beauty converts
- Mass and prestige brands in one basket removes the price-tier split most beauty content faces
- A large loyalty base returns repeatedly rather than buying once
- 21 Days of Beauty and Gorgeous Hair Event are calendar moments audiences track
- In-store salon services broaden the content angles beyond product alone
03Audience fit
Which creators this suits
- Beauty creators covering both drugstore and prestige products
- Deal and coupon publishers working the loyalty point events
- Haircare and salon-service content
04Getting started
How to join the Ulta Beauty affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Ulta Beauty.
- 3Generate a deep link to any Ulta Beauty product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Ulta Beauty.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Ulta Beauty affiliate program pay?
The Ulta Beauty affiliate program pays 4% per sale. Average order value on the program is $75, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Ulta Beauty affiliate program?
The Ulta Beauty program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Ulta Beauty affiliate program?
You can join the Ulta Beauty affiliate program through LinkApprove without applying to Ulta Beauty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Ulta Beauty product page immediately.
Which countries does the Ulta Beauty affiliate program accept?
The Ulta Beauty program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Ulta Beauty compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty (this program) | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Ulta Beauty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Ulta Beauty from today
Join LinkApprove free and generate your first tracked Ulta Beauty link once approved. No separate application, and no advertiser approval queue.