32 programs
Fashion & Apparel Affiliate Programs
LinkApprove lists 32 fashion & apparel affiliate programs, including Steve Madden, Revolve, Macy's, each available through one account with a single payout.
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
Side by side
Compare fashion & apparel programs
Commission rate alone tells you very little. Read it against the average order value and the cookie window.
| Program | Commission | Cookie | Avg. order | Regions |
|---|---|---|---|---|
| Steve Madden | 5% per sale | 7 days | $95 | US, CA |
| Revolve | Up to 8% per sale | 14 days | $310 | US, UK, EU, AU |
| Macy's | Up to 4% per sale | 10 days | $130 | US |
| ASOS | Up to 6% per sale | 30 days | $88 | UK, EU, US, AU |
| Nordstrom | 2% per sale | 14 days | $180 | US, CA |
| Levi's | 8% per sale | 30 days | $110 | US, UK, EU, CA |
| Everlane | 6% per sale | 30 days | $125 | US, CA |
| Mango | 7% per sale | 30 days | $95 | UK, EU, US |
| Zara | 5% per sale | 7 days | $95 | US, UK, EU |
| H&M | Up to 7% per sale | 14 days | $65 | US, UK, EU, CA |
| Uniqlo | 4% per sale | 7 days | $75 | US, UK, EU |
| COS | 6% per sale | 30 days | $165 | US, UK, EU |
| Reformation | 8% per sale | 30 days | $240 | US, UK, CA |
| Aritzia | 6% per sale | 14 days | $180 | US, CA |
| Abercrombie & Fitch | 7% per sale | 45 days | $115 | US, UK, EU, CA |
| Madewell | 6% per sale | 14 days | $130 | US, CA |
| J.Crew | 5% per sale | 7 days | $145 | US, CA |
| Anthropologie | 6% per sale | 30 days | $155 | US, UK, EU |
| Free People | 5% per sale | 14 days | $135 | US, UK, EU, CA |
| Urban Outfitters | 4% per sale | 7 days | $85 | US, UK, EU |
| Coach | Up to 6% per sale | 14 days | $310 | US, UK, EU, CA |
| Michael Kors | Up to 7% per sale | 14 days | $225 | US, UK, EU, CA |
| Tory Burch | Up to 8% per sale | 21 days | $295 | US, UK, EU |
| AllSaints | Up to 7% per sale | 30 days | $210 | UK, EU, US |
| Ted Baker | Up to 6% per sale | 30 days | $165 | UK, EU, US |
| Farfetch | Up to 7% per sale | 30 days | $540 | US, UK, EU, CA, AU |
| Reiss | Up to 6% per sale | 30 days | $230 | UK, EU, US |
| Banana Republic | Up to 5% per sale | 7 days | $130 | US, CA |
| Gap | Up to 4% per sale | 7 days | $95 | US, CA, UK |
| Lands' End | Up to 6% per sale | 30 days | $120 | US, UK, EU |
| Superdry | Up to 6% per sale | 30 days | $105 | UK, EU, US |
| Karen Millen | Up to 7% per sale | 30 days | $150 | UK, EU, US, AU |
Highest rate
8%
Revolve
Pays $24.80 on a typical $310 order.
Highest actual earnings
$37.80
Farfetch
Only Up to 7% per sale, but on a $540 order.
- 01Farfetch$37.80
- 02Revolve$24.80
- 03Tory Burch$23.60
- 04Reformation$19.20
- 05Coach$18.60
- 06Michael Kors$15.75
- 07AllSaints$14.70
- 08Reiss$13.80
Top 8 of 32 fashion & apparel programs by commission per conversion. Flat bounties are shown at face value. Figures are indicative, advertiser-set and subject to change.
All programs
Fashion & apparel programs in full
Steve Madden
The Steve Madden affiliate program pays 5% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 5% per sale
- Cookie
- 7 days
Revolve
The Revolve affiliate program pays up to 8% per sale on a 14-day cookie window, with one of the highest average order values in the fashion category at roughly $310.
- Commission
- Up to 8% per sale
- Cookie
- 14 days
Macy's
The Macy's affiliate program pays up to 4% per sale on a 10-day cookie window across apparel, beauty, home and accessories.
- Commission
- Up to 4% per sale
- Cookie
- 10 days
ASOS
The ASOS affiliate program pays up to 6% per sale on a 30-day cookie window, with a large own-brand and multi-brand catalogue aimed at a young audience.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Nordstrom
The Nordstrom affiliate program pays 2% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 2% per sale
- Cookie
- 14 days
Levi's
The Levi's affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK, EU and Canada without a separate application.
- Commission
- 8% per sale
- Cookie
- 30 days
Everlane
The Everlane affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 30 days
Mango
The Mango affiliate program pays 7% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the UK, EU and US without a separate application.
- Commission
- 7% per sale
- Cookie
- 30 days
Zara
The Zara affiliate program pays 5% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Commission
- 5% per sale
- Cookie
- 7 days
H&M
The H&M affiliate program pays up to 7% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, the EU, and Canada without a separate application.
- Commission
- Up to 7% per sale
- Cookie
- 14 days
Uniqlo
The Uniqlo affiliate program pays 4% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Commission
- 4% per sale
- Cookie
- 7 days
COS
The COS affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Commission
- 6% per sale
- Cookie
- 30 days
Reformation
The Reformation affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and Canada without a separate application.
- Commission
- 8% per sale
- Cookie
- 30 days
Aritzia
The Aritzia affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 14 days
Abercrombie & Fitch
The Abercrombie & Fitch affiliate program pays 7% per sale with a 45-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, the EU, and Canada without a separate application.
- Commission
- 7% per sale
- Cookie
- 45 days
Madewell
The Madewell affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 14 days
J.Crew
The J.Crew affiliate program pays 5% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 5% per sale
- Cookie
- 7 days
Anthropologie
The Anthropologie affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Commission
- 6% per sale
- Cookie
- 30 days
Free People
The Free People affiliate program pays 5% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, the EU, and Canada without a separate application.
- Commission
- 5% per sale
- Cookie
- 14 days
Urban Outfitters
The Urban Outfitters affiliate program pays 4% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Commission
- 4% per sale
- Cookie
- 7 days
Coach
The Coach affiliate program pays up to 6% per sale on a 14-day cookie window, against one of the highest average baskets in accessible luxury leather goods.
- Commission
- Up to 6% per sale
- Cookie
- 14 days
Michael Kors
The Michael Kors affiliate program pays up to 7% per sale with a 14-day cookie window across handbags, watches and ready-to-wear.
- Commission
- Up to 7% per sale
- Cookie
- 14 days
Tory Burch
The Tory Burch affiliate program pays up to 8% per sale with a 21-day cookie window on a catalogue anchored by footwear and leather goods.
- Commission
- Up to 8% per sale
- Cookie
- 21 days
AllSaints
The AllSaints affiliate program pays up to 7% per sale on a 30-day cookie window, with leather outerwear driving most of the basket value.
- Commission
- Up to 7% per sale
- Cookie
- 30 days
Ted Baker
The Ted Baker affiliate program pays up to 6% per sale with a 30-day cookie window, weighted heavily toward occasionwear and tailoring.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Farfetch
The Farfetch affiliate program pays up to 7% per sale with a 30-day cookie window, on the largest average basket in the fashion directory.
- Commission
- Up to 7% per sale
- Cookie
- 30 days
Reiss
The Reiss affiliate program pays up to 6% per sale on a 30-day cookie window, built around tailoring and elevated workwear.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Banana Republic
The Banana Republic affiliate program pays up to 5% per sale on a 7-day cookie window, focused on workwear and elevated basics.
- Commission
- Up to 5% per sale
- Cookie
- 7 days
Gap
The Gap affiliate program pays up to 4% per sale on a 7-day cookie window across denim, basics and a substantial kids range.
- Commission
- Up to 4% per sale
- Cookie
- 7 days
Lands' End
The Lands' End affiliate program pays up to 6% per sale with a 30-day cookie window across outerwear, swimwear and school uniform.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Superdry
The Superdry affiliate program pays up to 6% per sale on a 30-day cookie window, driven by jackets and branded casualwear.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Karen Millen
The Karen Millen affiliate program pays up to 7% per sale with a 30-day cookie window, concentrated in occasionwear and tailored dresses.
- Commission
- Up to 7% per sale
- Cookie
- 30 days
Curated lists
Fashion & apparel programs, filtered by intent
Ranked selections with the criteria stated openly and a reason given for every pick.
Best affiliate programs for TikTok creators
The best affiliate programs for TikTok creators are ones with short consideration cycles, prices under roughly $150 and products that demonstrate visually in a few seconds, because TikTok converts on impulse within a short cookie window, not on considered research.
8 programs
Best affiliate programs for UK creators
The best affiliate programs for UK creators are those that ship to the UK, price in sterling and hold their conversion rate on UK traffic, because promoting a US-only advertiser to a British audience wastes the click even when the tracking works perfectly.
9 programs
Questions
Fashion & apparel affiliate programs
What are the best fashion & apparel affiliate programs?
LinkApprove lists 32 fashion & apparel affiliate programs including Steve Madden, Revolve, Macy's, ASOS. The best one for you depends on your audience rather than the headline rate, the highest commission percentage is frequently not the highest earning program once average order value and cookie window are accounted for.
What commission do fashion & apparel affiliate programs pay?
Fashion & apparel programs on LinkApprove pay between 5% per sale and Up to 8% per sale. Rates are set by the advertiser, not by LinkApprove, and frequently vary by product category within the same program.
Why is so much fashion affiliate commission reversed?
Because clothing has the highest return rate in retail. Customers order two or three sizes intending to keep one, and every returned item reverses the commission attached to it. Reversal rates of 15% to 30% are normal in fashion and footwear. It is a property of the category rather than a sign that anything has gone wrong, and the way to plan around it is to work from validated earnings rather than pending ones.
Do fashion programs pay commission on sale items?
Frequently at a reduced rate, and sometimes not at all. Headline rates are usually quoted for full-price stock, with markdowns, outlet lines and gift cards excluded or paid lower. This matters most around seasonal sale events, when traffic peaks and the effective rate on that traffic is at its lowest point of the year.
How do I reduce returns on fashion affiliate links?
By being specific about fit. Noting that a brand runs small, that a jacket is cut narrow across the shoulders, or that you are wearing a size up does more for validated earnings than any change of program. Content that sets an accurate expectation converts slightly worse and validates considerably better, and validated commission is the only kind that pays.
Are fashion affiliate programs worth it for small creators?
They are one of the better categories to start in, because the price points are low enough to convert without a long deliberation and the catalogue is broad enough that almost any audience has something in it. What they are not is stable month to month, because both traffic and returns are seasonal.
Start earning in fashion & apparel
One approval covers every program in this category and every other category in the directory.