Journal
Written for people who already do this for a living. We cover how attribution, reversals and program selection actually behave including the parts that are unflattering to us.
Commission rate is the number every directory sorts on and it explains almost nothing. Here is the arithmetic across every program we publish, with the correlation calculated.
LinkApprove Partnerships Team · · 3 min
Two changes to how LinkApprove works, why each was made, and who is worse off. Written the way we would want to read it if it were someone else's platform.
Moosa · · 3 min
A 5% rate that pays more per sale than almost anything in beauty, on a purchase that takes weeks to decide. What converts on it, what does not, and who should not bother.
LinkApprove Partnerships Team · · 3 min
Untagged affiliate traffic cannot be broken down after the fact. A sub-ID naming scheme that still reads clearly in six months, what to keep out of one, and the things sub-IDs do not fix.
Moosa · · 6 min
Month one produces clicks and no money, month two produces the first validated cohort and the first reversals, and month three is the first honest read of the run rate. What actually happens, and why the first payout looks worse than the business is.
Moosa · · 6 min
What a sub-affiliate network actually is, how the commission split works, and the specific situations where it is the wrong choice.
Moosa · · 5 min
Attribution windows have tightened across retail affiliate programs. Here is which content formats still earn under a short window, and which quietly stop working.
Moosa · · 6 min
Reversals are normal in retail affiliate marketing. Here is what causes them, which categories they concentrate in, and when a clawback pattern is telling you something.
Moosa · · 6 min
Geographic mismatch is the quietest way to lose affiliate revenue. How UK fashion creators should read commission rates, shipping and cookie windows together.
LinkApprove Partnerships Team · · 5 min
A four-week plan for learning affiliate marketing from scratch, covering the terminology, choosing a program, building a site and driving traffic to it.
Moosa · · 4 min
Profiles of four affiliate marketers, Pat Flynn, John Chow, Neil Patel and Shawn Collins, and the lesson each one is best known for teaching.
Moosa · · 6 min
A beginner's guide to affiliate marketing: how merchants, affiliates and customers fit together, and six steps from choosing a niche to tracking results.
Moosa · · 4 min
Why daily payouts suit affiliates who need cash flow, six networks that offer them including ClickBank, MaxBounty and FlexOffers, and four tips for success.
Moosa · · 3 min
What is coming
Published here rather than kept internal, because a thin post written to fill a slot costs more than an empty slot does.
What 17,000 creator profiles say about affiliate conversion
The flagship data study. Pending completion of the analysis, it will publish with real figures and a stated method, or not at all.
Micro-creator affiliate benchmarks
Conversion and earnings ranges by audience size. Blocked on the same analysis.
Program spotlight series
Individual advertiser deep-dives, starting with the programs our partners ask about most.
The two data studies above depend on analysis of our creator dataset that is not finished. They will publish with real figures and a stated method, or not at all, inventing the numbers would make every other figure on this site worth less.
Browse
Network data
Original analysis from our own creator network.
1 post
Affiliate guides
How the mechanics actually work, explained once, properly.
5 posts
Creator strategy
Choosing programs, timing content and reading your own numbers.
5 posts
Program spotlights
A closer look at individual advertisers and what converts on them.
1 post
Company news
Product changes, policy updates and what we are building.
3 posts
One approval covers every program in the directory, with a single payout across all of them.
