For brands, advertisers & agencies
Creator distribution, on your existing network
Approve LinkApprove as a single publisher on the network you already use. We recruit, vet and manage the creators behind it. Your tracking, your terms, your reporting, one publisher relationship instead of hundreds.
At a glance
- Commercial model
- Performance only, paid from your existing commission
- Integration effort
- None. One publisher approval on your current network
- Creator markets
- United Kingdom, European Union, United States
- Verticals covered
- 12, fashion to travel
- Reporting
- Your network's native reporting, unchanged
Advertisers in the directory
219 of the 229 programs in the directory carry a live mark. Every mark below links to that program’s terms.
- The network
- What a partnerships team is actually buying access to. Network-wide, as of August 2026.
- Advertiser programs
- 10,000+Every program is live and reviewed, not a scraped directory.
- Creators in network
- 17,000+Concentrated in the UK, EU and US across twelve verticals.
- Brands supported
- 600+Continuously since 2024, with no platform migration required.
- Categories covered
- 12+From fashion and beauty to gaming, jewelry and outdoors.
How it works
Four steps, no migration
If you already run an affiliate program, nothing about your setup changes.
- 01
Approve us as a publisher
On whichever major network you already use. Standard publisher approval, no new contract, no tracking rebuild and no migration window.
Your side: one approval click
- 02
Set your terms
Commission rate, cookie window, content exclusions, permitted promotional methods and excluded regions. We enforce them at partner level, not as a guideline.
Your side: the terms you already run
- 03
We recruit and brief
We match your program against creator niches, geographies and audience profiles in our network, then brief partners on your rules before they can generate a link.
Our side: recruitment and vetting
- 04
You see one publisher
All activity reports through your existing network dashboard as a single publisher line. Commission is paid on validated sales only.
Your side: one line in your existing report
- Publishes
Creator
one link
Posts a link to any product on any advertiser we carry.
- Routes + consolidates
LinkApprove
one account · one payout
Holds the upstream approval, routes the click, and gathers every program's commission into one balance.
- Tracks the sale
Upstream network
attribution layer
Records the click and the sale against our publisher account.
- Fulfils the order
Advertiser
pays commission
Ships the order and pays commission once the sale validates.
Every advertiser pays into one LinkApprove balance, so you withdraw once rather than clearing a separate threshold per network.
Your program stays where it is. LinkApprove sits between your existing network and a creator base you would otherwise have to recruit one partner at a time.
The alternative
The same outcome, two amounts of work
Nothing on the left is impossible. Plenty of brands do it. It is simply the part of the job that scales worst.
Recruiting creators yourself
Hundreds of relationships
- Source and qualify every creator individually
- Negotiate, contract and onboard each one
- Approve, brief and chase hundreds of applications
- Police content, regions and promotional method per partner
- Reconcile hundreds of publisher lines in your report
- Repeat all of it for every new market and season
Via LinkApprove
One publisher relationship
- One publisher approval on the network you already use
- Your existing contract, your existing tracking
- Recruitment, vetting and briefing handled upstream
- Exclusions enforced at partner level before a link is generated
- One publisher line in your existing report
- New markets and verticals added without new paperwork
Traffic quality
How partners are vetted
The reason most brands are wary of sub-affiliate networks is traffic quality. Here is exactly what we do about it.
- Every partner reviewed on content, audience geography and traffic source before approval
- No incentivised traffic, cashback or reward-for-action without your written approval
- Trademark bidding prohibited across the network and monitored continuously
- Brand-level exclusions, content types, promotional methods, regions, enforced at partner level
- Partners removed on repeated clawback patterns rather than warned indefinitely
- Creator markets concentrated in the UK, EU and US rather than sourced for volume
| Control | Available |
|---|---|
| Commission rate and structure | Set by you on your network |
| Cookie window | Set by you on your network |
| Content-type exclusions | Yes, enforced per partner |
| Promotional-method restrictions | Yes: coupon, email, paid social |
| Geographic restrictions | Yes, enforced at link level |
| Partner-level reporting on request | Yes |
| Removal of a specific partner | Yes, on request |
Not yet on a network?
We work through every major affiliate network. If you have not launched an affiliate program yet, we can advise on which network fits your category, market and average order value before you commit to one.
Coverage
Where the directory is deepest
Each tile is the number of advertiser programs actually live in that vertical, not a target, and not the same thing as creator supply. The grid is ranked by that count, so the two largest tiles are genuinely where the directory is deepest.
Fashion & apparel32 programsFootwear, ready-to-wear, denim and accessories.
Beauty & skincare30 programsCosmetics, skincare, fragrance and haircare.
Home & living26 programs
Tech & electronics26 programs
Health & fitness25 programs
Travel20 programs
Food & beverage18 programs
Sports & outdoors13 programs
Gaming12 programs
Jewelry & watches11 programs
Pets8 programs
Baby & kids8 programs
A sample of what that looks like
10,000+ advertiser programs are live across 12 verticals. Every one of them publishes its commission, cookie window and permitted promotional methods on its own page.
FAQ
Brand questions
How does LinkApprove work for brands?
Brands approve LinkApprove as a publisher on whichever major network they already use, and LinkApprove recruits, vets and manages creators against that single relationship. The brand keeps its existing tracking, terms and reporting, and manages one publisher rather than hundreds of individual creators.
Do brands need to join a new platform?
No. LinkApprove operates inside your existing network account, so there is no new contract, no migration and no additional tracking implementation. If you are not yet on a network, we can advise on which is the best fit for your category and market.
How are creators vetted?
Every partner is reviewed for content quality, audience geography and traffic source before approval, and traffic is monitored continuously for the patterns that indicate incentivised or fraudulent activity. Brands can also specify exclusions, content types, promotional methods or regions, which are enforced at the partner level.
What does it cost a brand?
Nothing beyond the commission already defined in your affiliate program. LinkApprove is paid from that same commission, on validated sales only, so the cost of the channel remains strictly performance-based.
Can a brand see which creators are promoting it?
Partner-level reporting is available on request. In your network dashboard LinkApprove appears as a single publisher line by design. That consolidation is the point of the arrangement, but we will break activity down by partner and remove any specific partner from your program if you ask.
Can a brand restrict how creators promote it?
Yes. Content-type exclusions, promotional-method restrictions such as coupon, email or paid social, and geographic limits are all supported and enforced at partner level rather than published as guidance and hoped for. Trademark bidding is prohibited network-wide regardless of whether a brand asks.
How does LinkApprove prevent low-quality traffic reaching my program?
Partners are reviewed on content, audience geography and traffic source before approval, incentivised and cashback traffic is not permitted without written advertiser approval, and partners showing repeated clawback patterns are removed rather than warned indefinitely. In a sub-affiliate structure one bad partner risks every partner's access, so the incentive to police this sits with us.
Add a creator channel without adding a platform
Tell us your network, your category and your target markets, and we will come back with the creator segments we can actually deliver.