Adidas Affiliate Program

The Adidas affiliate program pays up to 7% per sale on a 30-day cookie window across footwear, apparel and training equipment in five major markets.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextCategory median

30days to convert

14d shortest45d longest
30d median

In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.

01Overview

About the Adidas affiliate program

Adidas spans performance sport, football, running and lifestyle streetwear, which means it fits a genuinely wide range of creators. The 30-day cookie and broad geographic availability make it one of the more forgiving programs to run.

Commission is capped lower on some launch and collaboration products, so headline rates should be checked against the specific product before content is built around it.

From the LinkApprove network
Adidas is the most geographically balanced program in the LinkApprove directory, the only major program where our UK, EU and US creator segments show broadly comparable conversion rates, which makes it the safest first program for a partner with a mixed audience.

02Conversion

Why Adidas converts

  • Global brand recognition with essentially zero education required
  • 30-day window across all five markets
  • Sneaker launches and collaborations create built-in urgency
  • Covers both performance and lifestyle content

03Audience fit

Which creators this suits

  • Sneaker and streetwear creators
  • Running, football and training content
  • Creators with audiences split across US, UK and EU

04Getting started

How to join the Adidas affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find Adidas.
  3. 3Generate a deep link to any Adidas product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to Adidas.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the Adidas affiliate program pay?

The Adidas affiliate program pays Up to 7% per sale. Average order value on the program is $110, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Adidas affiliate program?

The Adidas program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Adidas affiliate program?

You can join the Adidas affiliate program through LinkApprove without applying to Adidas directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Adidas product page immediately.

Which countries does the Adidas affiliate program accept?

The Adidas program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Health & fitness

How Adidas compares in its category

Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
Adidas (this program)Up to 7% per sale30 days$110
Alo YogaUp to 8% per sale30 days$165
ASICS6% per sale14 days$145
AthletaUp to 6% per sale14 days$125
Fabletics$25 per new member30 days$65
GymsharkUp to 10% per sale30 days$85
HOKA5% per sale30 days$165
HuelUp to 10% per sale30 days$78
HydrowUp to 5% per sale30 days$1,900
LululemonUp to 7% per sale30 days$185
MyproteinUp to 8% per sale30 days$62
New Balance6% per sale30 days$130
NikeUp to 8% per sale30 days$135
NordicTrackUp to 5% per sale30 days$1,450
On Running7% per sale30 days$180
Oura$40 per sale30 days$380
Peloton$40 per new member45 days$1,495
Puma6% per sale30 days$95
Reebok7% per sale30 days$85
Sweaty BettyUp to 8% per sale30 days$135
Therabody8% per sale30 days$275
Tonal$100 per sale30 days$3,200
Under Armour5% per sale30 days$95
VuoriUp to 8% per sale30 days$155
Whoop$30 per new member30 days$240

Creators and publishers

Promote Adidas and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Adidas from today

Join LinkApprove free and generate your first tracked Adidas link once approved. No separate application, and no advertiser approval queue.