Under Armour Affiliate Program
The Under Armour affiliate program pays 5% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK, EU and Canada without a separate application.
- Free to join
- No separate Under Armour application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Under Armour affiliate program
Under Armour is a performance-first brand rather than an athleisure one, and that distinction matters for creator fit. Its audience buys for training rather than for daily wear, which makes it a better match for genuine fitness content than for lifestyle accounts that happen to feature activewear.
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The catalogue's depth in footwear, base layers and team sport gear gives creators a wide range of price points to work with, from a $25 training shirt to a $160 running shoe. The outlet section is unusually deep and converts well for deal-led publishers.
Under Armour converts best for training-focused creators in the LinkApprove network rather than lifestyle accounts, and its footwear drives a larger share of commission than apparel despite apparel receiving most of the content attention.
Program fit score
Weighted against 35 health & fitness programs
2.6/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.73 |
| Cookie window | 25% | 0.79 |
| Average order value | 20% | 0.49 |
| Region breadth | 15% | 0.63 |
Cookie window
Same as the category median
30days
Most health & fitness programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 35 programs in health & fitness; the range is 7–45 days.
02Conversion
Why Under Armour converts
- Performance positioning matches audiences who train seriously and replace kit regularly
- A deep outlet section gives deal publishers genuinely discounted product year-round
- Strong team-sport and youth ranges reach a buyer most activewear programs miss
- The 30-day window covers the research cycle typical of footwear purchases
03Audience fit
Which creators this suits
- Training, strength and running creators
- Team-sport and coaching content
- Deal publishers working the outlet and seasonal clearance
04Getting started
How to join the Under Armour affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Under Armour in the program directory.
- 3Generate a deep link to any Under Armour product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Under Armour.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Health & fitness
How Under Armour compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
- Peloton$4045 days$1,495
- Polar≈ 2.8%30 days€137
- Puma6%30 days$95
- Reebok7%30 days$85
- Sweaty Bettyup to 8%30 days$135
- Therabody8%30 days$275
- Tonal$10030 days$3,200
- Transparent Labs≈ 2.6%30 days€69
- Under Armour5%30 days$95
- Vuoriup to 8%30 days$155
- Whoop$3030 days$240
Showing 11 of 35 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 35 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Under Armour affiliate program pay?
The Under Armour affiliate program pays 5% per sale. Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Under Armour affiliate program?
The Under Armour program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Under Armour affiliate program?
You can join the Under Armour affiliate program through LinkApprove without applying to Under Armour directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Under Armour product page immediately.
Which countries does the Under Armour affiliate program accept?
The Under Armour program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Under Armour and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Under Armour from today
Join LinkApprove free and generate your first tracked Under Armour link once approved. No separate application, and no advertiser approval queue.