Under Armour Affiliate Program
The Under Armour affiliate program pays 5% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK, EU and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.2/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the Under Armour affiliate program
Under Armour is a performance-first brand rather than an athleisure one, and that distinction matters for creator fit. Its audience buys for training rather than for daily wear, which makes it a better match for genuine fitness content than for lifestyle accounts that happen to feature activewear.
The catalogue's depth in footwear, base layers and team sport gear gives creators a wide range of price points to work with, from a $25 training shirt to a $160 running shoe. The outlet section is unusually deep and converts well for deal-led publishers.
Under Armour converts best for training-focused creators in the LinkApprove network rather than lifestyle accounts, and its footwear drives a larger share of commission than apparel despite apparel receiving most of the content attention.
02Conversion
Why Under Armour converts
- Performance positioning matches audiences who train seriously and replace kit regularly
- A deep outlet section gives deal publishers genuinely discounted product year-round
- Strong team-sport and youth ranges reach a buyer most activewear programs miss
- The 30-day window covers the research cycle typical of footwear purchases
03Audience fit
Which creators this suits
- Training, strength and running creators
- Team-sport and coaching content
- Deal publishers working the outlet and seasonal clearance
04Getting started
How to join the Under Armour affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Under Armour.
- 3Generate a deep link to any Under Armour product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Under Armour.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Under Armour affiliate program pay?
The Under Armour affiliate program pays 5% per sale. Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Under Armour affiliate program?
The Under Armour program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Under Armour affiliate program?
You can join the Under Armour affiliate program through LinkApprove without applying to Under Armour directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Under Armour product page immediately.
Which countries does the Under Armour affiliate program accept?
The Under Armour program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How Under Armour compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour (this program) | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Under Armour and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Under Armour from today
Join LinkApprove free and generate your first tracked Under Armour link once approved. No separate application, and no advertiser approval queue.