Sweaty Betty Affiliate Program
The Sweaty Betty affiliate program pays up to 8% per sale on a 30-day cookie window, at the premium end of women's activewear.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the Sweaty Betty affiliate program
Sweaty Betty sits at the premium end of women's activewear, and its basket reflects that, customers buy fewer, more expensive pieces rather than restocking cheaply. The brand's signature leggings carry genuine product loyalty, with customers returning for the same style in new colours rather than researching alternatives.
A 30-day window is generous for apparel and is well matched to a price point that puts the purchase into considered territory. Combined with a rate above the activewear norm, that produces commission per conversion competitive with much larger-basket categories.
Both the rate and the basket sit above the activewear norm, so commission per conversion here competes with categories carrying far higher item prices. Signature-product content earns more reliably than seasonal coverage.
02Conversion
Why Sweaty Betty converts
- A rate above the activewear norm paired with a premium basket
- Signature products drive genuine repeat purchase in new colourways
- A 30-day window is long for apparel and covers considered purchasing
- Strong UK recognition gives European creators a domestic proposition
03Audience fit
Which creators this suits
- Fitness creators with audiences who buy premium rather than budget activewear
- Running, yoga and studio-focused channels
- UK and EU publishers operating in local currency
04Getting started
How to join the Sweaty Betty affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Sweaty Betty.
- 3Generate a deep link to any Sweaty Betty product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Sweaty Betty.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Sweaty Betty affiliate program pay?
The Sweaty Betty affiliate program pays Up to 8% per sale. Average order value on the program is $135, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Sweaty Betty affiliate program?
The Sweaty Betty program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Sweaty Betty affiliate program?
You can join the Sweaty Betty affiliate program through LinkApprove without applying to Sweaty Betty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Sweaty Betty product page immediately.
Which countries does the Sweaty Betty affiliate program accept?
The Sweaty Betty program accepts traffic from UK, US, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How Sweaty Betty compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty (this program) | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Sweaty Betty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Sweaty Betty from today
Join LinkApprove free and generate your first tracked Sweaty Betty link once approved. No separate application, and no advertiser approval queue.