Puma Affiliate Program
The Puma affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and EU without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.2/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the Puma affiliate program
Puma sits in a useful gap: recognizable enough that audiences trust it, but priced meaningfully below Nike and Adidas on comparable training shoes and apparel. That makes it a strong second recommendation in any shoe or kit comparison, and the soccer and motorsport lines give UK and EU audiences a reason to click that US audiences often do not have.
The honest constraint is that Puma is almost always discounting somewhere. Site-wide sales are frequent, which lifts conversion but compresses the basket value your 6% is calculated on, and it trains an audience to wait for the next promotion rather than buy on your link today. Puma is also weaker in serious running than the specialist brands in this category, so performance-runner audiences convert poorly here. Treat it as a value and lifestyle play, not a technical one.
Puma runs promotions more often than most brands in the LinkApprove health and fitness roster, and our publishers see the clearest returns from it during site-wide sale periods. Outside those windows, click-to-sale performance drops noticeably as audiences hold out for the next discount.
02Conversion
Why Puma converts
- Price points sit below the Nike and Adidas equivalents, which lowers the barrier on a first purchase
- Constant promotional activity gives deal and sale-alert publishers something to post most weeks
- Soccer, motorsport and Formula 1 licensing pulls in audience segments the pure fitness brands miss
- A deep lifestyle and retro sneaker range converts audiences who are not shopping for performance at all
03Audience fit
Which creators this suits
- Value-focused fitness and gym creators building budget kit lists
- Soccer and motorsport creators serving UK and EU audiences
- Deal and discount publishers working seasonal sale windows
04Getting started
How to join the Puma affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Puma.
- 3Generate a deep link to any Puma product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Puma.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Puma affiliate program pay?
The Puma affiliate program pays 6% per sale (flat rate across footwear, apparel and accessories, with reduced rates on voucher and cashback placements). Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Puma affiliate program?
The Puma program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Puma affiliate program?
You can join the Puma affiliate program through LinkApprove without applying to Puma directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Puma product page immediately.
Which countries does the Puma affiliate program accept?
The Puma program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How Puma compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma (this program) | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Puma and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Puma from today
Join LinkApprove free and generate your first tracked Puma link once approved. No separate application, and no advertiser approval queue.