Puma Affiliate Program
The Puma affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and EU without a separate application.
- Free to join
- No separate Puma application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Puma affiliate program
Puma sits in a useful gap: recognizable enough that audiences trust it, but priced meaningfully below Nike and Adidas on comparable training shoes and apparel. That makes it a strong second recommendation in any shoe or kit comparison, and the soccer and motorsport lines give UK and EU audiences a reason to click that US audiences often do not have.
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The honest constraint is that Puma is almost always discounting somewhere. Site-wide sales are frequent, which lifts conversion but compresses the basket value your 6% is calculated on, and it trains an audience to wait for the next promotion rather than buy on your link today. Puma is also weaker in serious running than the specialist brands in this category, so performance-runner audiences convert poorly here. Treat it as a value and lifestyle play, not a technical one.
Puma runs promotions more often than most brands in the LinkApprove health and fitness roster, and our publishers see the clearest returns from it during site-wide sale periods. Outside those windows, click-to-sale performance drops noticeably as audiences hold out for the next discount.
Program fit score
Weighted against 35 health & fitness programs
2.6/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.82 |
| Cookie window | 25% | 0.79 |
| Average order value | 20% | 0.49 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most health & fitness programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 35 programs in health & fitness; the range is 7–45 days.
02Conversion
Why Puma converts
- Price points sit below the Nike and Adidas equivalents, which lowers the barrier on a first purchase
- Constant promotional activity gives deal and sale-alert publishers something to post most weeks
- Soccer, motorsport and Formula 1 licensing pulls in audience segments the pure fitness brands miss
- A deep lifestyle and retro sneaker range converts audiences who are not shopping for performance at all
03Audience fit
Which creators this suits
- Value-focused fitness and gym creators building budget kit lists
- Soccer and motorsport creators serving UK and EU audiences
- Deal and discount publishers working seasonal sale windows
04Getting started
How to join the Puma affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Puma in the program directory.
- 3Generate a deep link to any Puma product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Puma.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Health & fitness
How Puma compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
- NordicTrackup to 5%30 days$1,450
- On Running7%30 days$180
- Oura$4030 days$380
- Peloton$4045 days$1,495
- Polar≈ 2.8%30 days€137
- Puma6%30 days$95
- Reebok7%30 days$85
- Sweaty Bettyup to 8%30 days$135
- Therabody8%30 days$275
- Tonal$10030 days$3,200
- Transparent Labs≈ 2.6%30 days€69
Showing 11 of 35 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 35 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Puma affiliate program pay?
The Puma affiliate program pays 6% per sale (flat rate across footwear, apparel and accessories, with reduced rates on voucher and cashback placements). Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Puma affiliate program?
The Puma program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Puma affiliate program?
You can join the Puma affiliate program through LinkApprove without applying to Puma directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Puma product page immediately.
Which countries does the Puma affiliate program accept?
The Puma program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Puma and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Puma from today
Join LinkApprove free and generate your first tracked Puma link once approved. No separate application, and no advertiser approval queue.