On Running Affiliate Program
The On Running affiliate program pays 7% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK, EU and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.5/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the On Running affiliate program
On has built the strongest premium positioning of any running brand listed here. The CloudTec sole is instantly recognizable, the Cloudmonster and Cloudsurfer carry real running credibility, and the Swiss-designed apparel and THE ROGER tennis line pull in an aspirational lifestyle audience that spends more per order. Combined with 7% and an AOV near $180, the per-sale economics are among the best in health and fitness.
The catch is that On is a polarizing shoe. The firm, slotted sole either suits a runner or actively does not, and creators who recommend it broadly generate returns that claw commission back after the sale has already reported. On is also particular about how the brand is presented, so scrappy discount-led content is a poor fit. Approval through LinkApprove removes the separate application, but placement expectations still favor creators with a clean, considered aesthetic.
On delivers among the highest per-sale commission values in the LinkApprove health and fitness roster thanks to its basket size, but we also see above-average return activity on it. The sole geometry does not suit every runner, and creators who recommend it indiscriminately watch validated earnings fall short of what their click volume promised.
02Conversion
Why On Running converts
- An AOV near $180 at 7% produces one of the strongest per-sale figures in the category
- The CloudTec sole is visually distinctive, so the product is recognizable in video and photography without explanation
- Apparel and lifestyle lines lift basket size well above a single-shoe purchase
- Premium positioning attracts buyers who are less price-sensitive and less likely to abandon in search of a discount
03Audience fit
Which creators this suits
- Premium running and performance creators with a strong visual style
- Lifestyle and athleisure channels covering elevated everyday wear
- Travel and city-running content where design matters as much as performance
04Getting started
How to join the On Running affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find On Running.
- 3Generate a deep link to any On Running product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to On Running.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the On Running affiliate program pay?
The On Running affiliate program pays 7% per sale (standard rate across footwear and apparel; returns are deducted before validation). Average order value on the program is $180, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the On Running affiliate program?
The On Running program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the On Running affiliate program?
You can join the On Running affiliate program through LinkApprove without applying to On Running directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any On Running product page immediately.
Which countries does the On Running affiliate program accept?
The On Running program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How On Running compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running (this program) | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote On Running and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote On Running from today
Join LinkApprove free and generate your first tracked On Running link once approved. No separate application, and no advertiser approval queue.