New Balance Affiliate Program
The New Balance affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.6/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the New Balance affiliate program
New Balance is unusual in spanning two audiences that rarely overlap: serious runners who buy for gait and cushioning, and a fashion audience that buys the 550 and 990 as lifestyle sneakers. A creator can work either side of the brand without the content feeling incoherent.
For running content specifically, the brand's width sizing is a genuine differentiator and a strong content angle, few competitors offer it, and shoppers with wide feet actively search for it. That specificity converts far better than generic shoe roundups.
New Balance draws the widest split of audience types of any footwear program in the LinkApprove network, and width-sizing and gait-focused content converts noticeably better here than the general sneaker roundups that dominate the category.
02Conversion
Why New Balance converts
- Width sizing is a real differentiator that shoppers search for by name
- The brand works for both performance running and lifestyle sneaker content
- Made-in-USA and UK lines support a provenance angle at a higher price point
- Replacement cycles are predictable, so returning customers are common
03Audience fit
Which creators this suits
- Running and marathon-training creators
- Sneaker and streetwear creators covering the 550 and 990 lines
- Creators serving audiences with specific fit requirements
04Getting started
How to join the New Balance affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find New Balance.
- 3Generate a deep link to any New Balance product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to New Balance.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the New Balance affiliate program pay?
The New Balance affiliate program pays 6% per sale. Average order value on the program is $130, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the New Balance affiliate program?
The New Balance program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the New Balance affiliate program?
You can join the New Balance affiliate program through LinkApprove without applying to New Balance directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any New Balance product page immediately.
Which countries does the New Balance affiliate program accept?
The New Balance program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How New Balance compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance (this program) | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote New Balance and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote New Balance from today
Join LinkApprove free and generate your first tracked New Balance link once approved. No separate application, and no advertiser approval queue.