Whoop Affiliate Program
The Whoop affiliate program pays a flat $30 per new member on a 30-day cookie window, on a subscription fitness wearable.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
4.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the Whoop affiliate program
Whoop is sold as a membership rather than as hardware, which means the conversion a creator drives is a subscription signup rather than a device purchase. That structure lets the advertiser pay a meaningful bounty up front, because the customer relationship is expected to run for months rather than being a single transaction.
The audience is serious about training. This is not a casual fitness tracker, and they research accordingly, comparing recovery metrics and strain scoring against competitors before committing. Creators who train seriously themselves convert far better here than lifestyle channels, because the audience can tell the difference immediately.
Creators who train seriously themselves convert better here than lifestyle channels, because this audience recognises superficial coverage immediately. The subscription model is why the bounty runs above typical hardware programs.
02Conversion
Why Whoop converts
- A flat bounty paid on signup, independent of subscription length chosen
- Subscription economics let the advertiser pay more up front than a hardware sale would
- Serious training audiences research thoroughly, rewarding detailed content
- A 30-day window covers a genuinely extended comparison period
03Audience fit
Which creators this suits
- Endurance, strength and performance training creators
- Publishers producing metric-led comparison content against competing wearables
- Channels whose audience already trains to a structured programme
04Getting started
How to join the Whoop affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Whoop.
- 3Generate a deep link to any Whoop product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Whoop.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Whoop affiliate program pay?
The Whoop affiliate program pays $30 per new member (flat bounty on a first membership signup). Average order value on the program is $240, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Whoop affiliate program?
The Whoop program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Whoop affiliate program?
You can join the Whoop affiliate program through LinkApprove without applying to Whoop directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Whoop product page immediately.
Which countries does the Whoop affiliate program accept?
The Whoop program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How Whoop compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop (this program) | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Whoop and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Whoop from today
Join LinkApprove free and generate your first tracked Whoop link once approved. No separate application, and no advertiser approval queue.