Tripadvisor Affiliate Program
The Tripadvisor affiliate program pays 50% of its revenue share with a 14-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 30-day median in travel. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
3.4/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 20 programs in its category. How this is calculated
01Overview
About the Tripadvisor affiliate program
Tripadvisor's model is different from a standard retailer: it earns when a user clicks through to a booking partner, and the affiliate takes a share of that. The practical consequence is that commission can be credited without the traveller ever completing a stay, which shortens the payout cycle considerably compared with direct booking platforms.
Its experiences and tours inventory is the strongest content angle. Destination guides that recommend specific activities convert better than accommodation content, because Tripadvisor is where travellers already research what to do rather than where to sleep.
Tripadvisor pays out earlier than the stay-completion travel programs in the LinkApprove network, and activity content converts better here than accommodation content, the opposite of how the direct booking platforms behave.
02Conversion
Why Tripadvisor converts
- Commission credits on click-out, so payouts arrive sooner than stay-completion programs
- Experiences and tours inventory suits itinerary and activity content
- Enormous review base means the destination is already familiar to the visitor
- Broad global coverage supports content for almost any destination
03Audience fit
Which creators this suits
- Destination guide and itinerary creators
- Activity, tour and excursion content
- Family travel planning accounts
04Getting started
How to join the Tripadvisor affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Tripadvisor.
- 3Generate a deep link to any Tripadvisor product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Tripadvisor.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Tripadvisor affiliate program pay?
The Tripadvisor affiliate program pays 50% of revenue share (paid as a share of tripadvisor's own commission, and credited on click-out to a booking partner rather than on a completed stay). Average order value on the program is $240, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Tripadvisor affiliate program?
The Tripadvisor program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Tripadvisor affiliate program?
You can join the Tripadvisor affiliate program through LinkApprove without applying to Tripadvisor directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Tripadvisor product page immediately.
Which countries does the Tripadvisor affiliate program accept?
The Tripadvisor program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Travel
How Tripadvisor compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Agoda | 4% per booking | 30 days | $310 |
| Airbnb | 3% per completed stay | 30 days | $680 |
| Away | Up to 7% per sale | 30 days | $310 |
| Booking.com | Up to 4% of stay value | 30 days | $520 |
| Discover Cars | Up to 6% per booking | 30 days | $230 |
| Expedia | 3% per booking | 7 days | $620 |
| GetYourGuide | Up to 8% per booking | 31 days | $95 |
| Hilton | Up to 4% per stay | 30 days | $480 |
| Hostelworld | Up to 6% per booking | 30 days | $85 |
| Hotels.com | 4% per completed stay | 7 days | $420 |
| Kayak | Up to 3% per booking | 30 days | $460 |
| Klook | 5% per sale | 30 days | $85 |
| Marriott | Up to 4% per stay | 30 days | $520 |
| Samsonite | Up to 6% per sale | 30 days | $225 |
| Skyscanner | Up to 3% per booking | 30 days | $420 |
| Trainline | Up to 4% per booking | 30 days | $70 |
| Trip.com | Up to 5% per sale | 30 days | $390 |
| Tripadvisor (this program) | 50% of revenue share | 14 days | $240 |
| Viator | Up to 8% per booking | 30 days | $110 |
| Vrbo | 3.5% per completed stay | 30 days | $1,450 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Tripadvisor and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Tripadvisor from today
Join LinkApprove free and generate your first tracked Tripadvisor link once approved. No separate application, and no advertiser approval queue.