Tripadvisor Affiliate Program
The Tripadvisor affiliate program pays 50% of its revenue share with a 14-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
- Free to join
- No separate Tripadvisor application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Tripadvisor affiliate program
Tripadvisor's model is different from a standard retailer: it earns when a user clicks through to a booking partner, and the affiliate takes a share of that. The practical consequence is that commission can be credited without the traveller ever completing a stay, which shortens the payout cycle considerably compared with direct booking platforms.
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Its experiences and tours inventory is the strongest content angle. Destination guides that recommend specific activities convert better than accommodation content, because Tripadvisor is where travellers already research what to do rather than where to sleep.
Tripadvisor pays out earlier than the stay-completion travel programs in the LinkApprove network, and activity content converts better here than accommodation content, the opposite of how the direct booking platforms behave.
Program fit score
Weighted against 28 travel programs
3.4/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.94 |
| Cookie window | 25% | 0.34 |
| Average order value | 20% | 0.61 |
| Region breadth | 15% | 0.51 |
Cookie window
16 days shorter than the median
14days
Shorter than most travel programs, so content works best close to the moment of purchase. Dots are the 28 programs in travel; the range is 7–31 days.
02Conversion
Why Tripadvisor converts
- Commission credits on click-out, so payouts arrive sooner than stay-completion programs
- Experiences and tours inventory suits itinerary and activity content
- Enormous review base means the destination is already familiar to the visitor
- Broad global coverage supports content for almost any destination
03Audience fit
Which creators this suits
- Destination guide and itinerary creators
- Activity, tour and excursion content
- Family travel planning accounts
04Getting started
How to join the Tripadvisor affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Tripadvisor in the program directory.
- 3Generate a deep link to any Tripadvisor product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Tripadvisor.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 14 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Travel
How Tripadvisor compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
- Omioup to €5.0330 days€56
- Qatar Airwaysup to €79.6030 days€331
- Samsoniteup to 6%30 days$225
- Skyscannerup to 3%30 days$420
- Trainlineup to 4%30 days$70
- Trip.comup to 5%30 days$390
- Tripadvisor50%14 days$240
- trivagoup to €0.4830 daysNot published
- TUIup to €157.2330 daysNot published
- Viatorup to 8%30 days$110
- Vrbo3.5%30 days$1,450
Showing 11 of 28 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 28 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Tripadvisor affiliate program pay?
The Tripadvisor affiliate program pays 50% of revenue share (paid as a share of Tripadvisor's own commission, and credited on click-out to a booking partner rather than on a completed stay). Average order value on the program is $240, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Tripadvisor affiliate program?
The Tripadvisor program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Tripadvisor affiliate program?
You can join the Tripadvisor affiliate program through LinkApprove without applying to Tripadvisor directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Tripadvisor product page immediately.
Which countries does the Tripadvisor affiliate program accept?
The Tripadvisor program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Tripadvisor and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Tripadvisor from today
Join LinkApprove free and generate your first tracked Tripadvisor link once approved. No separate application, and no advertiser approval queue.