Booking.com Affiliate Program
The Booking.com affiliate program pays up to 4% of stay value on a 30-day cookie window, with commission validated only after the guest completes their stay.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in travel, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.6/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 20 programs in its category. How this is calculated
01Overview
About the Booking.com affiliate program
Booking.com has the largest accommodation inventory of any affiliate program, with genuinely global coverage, which makes it the default travel program for creators whose audience is spread across multiple countries.
The critical detail is validation. Commission is confirmed on completed stay, not on booking, so a reservation made in March for a September trip does not pay until autumn. Cash flow on travel affiliate revenue is slow by design.
Travel is the vertical where LinkApprove's consolidated payout matters most: commissions validate 60 to 90 days out and across multiple currencies, so partners running travel content see the largest reduction in admin from having it settle into one balance rather than four network accounts.
02Conversion
Why Booking.com converts
- Global inventory means almost no wasted traffic on geo mismatch
- Average stay values above $500 produce large commissions
- Free-cancellation inventory lowers the barrier to booking
- 30-day window covers a realistic travel research cycle
03Audience fit
Which creators this suits
- Travel creators and destination content
- City-guide and itinerary publishers
- Creators with internationally distributed audiences
04Getting started
How to join the Booking.com affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Booking.com.
- 3Generate a deep link to any Booking.com product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Booking.com.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Booking.com affiliate program pay?
The Booking.com affiliate program pays Up to 4% of stay value (paid on completed stay, not on booking). Average order value on the program is $520, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Booking.com affiliate program?
The Booking.com program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Booking.com affiliate program?
You can join the Booking.com affiliate program through LinkApprove without applying to Booking.com directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Booking.com product page immediately.
Which countries does the Booking.com affiliate program accept?
The Booking.com program accepts traffic from Global. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Travel
How Booking.com compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Agoda | 4% per booking | 30 days | $310 |
| Airbnb | 3% per completed stay | 30 days | $680 |
| Away | Up to 7% per sale | 30 days | $310 |
| Booking.com (this program) | Up to 4% of stay value | 30 days | $520 |
| Discover Cars | Up to 6% per booking | 30 days | $230 |
| Expedia | 3% per booking | 7 days | $620 |
| GetYourGuide | Up to 8% per booking | 31 days | $95 |
| Hilton | Up to 4% per stay | 30 days | $480 |
| Hostelworld | Up to 6% per booking | 30 days | $85 |
| Hotels.com | 4% per completed stay | 7 days | $420 |
| Kayak | Up to 3% per booking | 30 days | $460 |
| Klook | 5% per sale | 30 days | $85 |
| Marriott | Up to 4% per stay | 30 days | $520 |
| Samsonite | Up to 6% per sale | 30 days | $225 |
| Skyscanner | Up to 3% per booking | 30 days | $420 |
| Trainline | Up to 4% per booking | 30 days | $70 |
| Trip.com | Up to 5% per sale | 30 days | $390 |
| Tripadvisor | 50% of revenue share | 14 days | $240 |
| Viator | Up to 8% per booking | 30 days | $110 |
| Vrbo | 3.5% per completed stay | 30 days | $1,450 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Booking.com and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Booking.com from today
Join LinkApprove free and generate your first tracked Booking.com link once approved. No separate application, and no advertiser approval queue.