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Trainline Affiliate Program

The Trainline affiliate program pays up to 4% per booking on a 30-day cookie window, on rail and coach travel across the UK and Europe.

  • Free to join
  • No separate Trainline application
  • Decision usually within 2 business days

Last reviewed by the LinkApprove partnerships team

01Overview

About the Trainline affiliate program

Trainline sells rail and coach tickets across the UK and Europe, and rail differs from every other travel category in one important way: it includes commuting and routine domestic travel, not just holidays. That produces repeat booking behaviour at a frequency no flight or hotel program approaches.

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The basket is small, so this is a volume program rather than a margin one. It works best embedded in practical content, how to get between two cities, whether a rail pass is worth it, where the reader has an immediate transport problem to solve rather than a holiday to dream about.

From the LinkApprove network
Booking frequency here is higher than any flight or hotel program in this directory because rail includes routine travel rather than only holidays. Practical route content converts better than destination inspiration.

Program fit score

Weighted against 28 travel programs

2.1/ 5

FactorWeightPoints
Commission per conversion40%0.52
Cookie window25%0.81
Average order value20%0.41
Region breadth15%0.39
How this score is calculated

Cookie window

Same as the category median

30days

Most travel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 28 programs in travel; the range is 7–31 days.

02Conversion

Why Trainline converts

  • Rail includes routine travel, producing far more frequent booking than holiday categories
  • Practical transport questions carry immediate intent rather than aspiration
  • A 30-day window is generous relative to how quickly rail is usually booked
  • Strong European coverage suits cross-border itinerary content

03Audience fit

Which creators this suits

  • European travel creators producing practical transport content
  • Rail travel and interrail specialists
  • UK and EU publishers serving domestic as well as holiday travel

04Getting started

How to join the Trainline affiliate program

  1. 1Create a free account on LinkApprove and submit your content channels for review.
  2. 2Get approved, usually within two business days, then find Trainline in the program directory.
  3. 3Generate a deep link to any Trainline product page, adding sub-IDs for the platform or campaign.
  4. 4Publish and track clicks and validated commission in one balance alongside every other program you run.

LinkApprove already holds the upstream approval, so you don’t submit a separate application to Trainline.

Travel

How Trainline compares in its category

Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.

Showing 11 of 28 programs. Commission and cookie figures are indicative and set by the advertiser.

Compare all 28 programs

06FAQ

Common questions

Something else? Contact the partnerships team.

How much does the Trainline affiliate program pay?

The Trainline affiliate program pays up to 4% per booking. Average order value on the program is $70, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Trainline affiliate program?

The Trainline program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Trainline affiliate program?

You can join the Trainline affiliate program through LinkApprove without applying to Trainline directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Trainline product page immediately.

Which countries does the Trainline affiliate program accept?

The Trainline program accepts traffic from UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Related programs

Programs partners often run alongside this one

For creators

Creators and publishers

Promote Trainline and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

  • Free to join
  • From 1,000 followers
  • One payout

For brands

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Trainline from today

Join LinkApprove free and generate your first tracked Trainline link once approved. No separate application, and no advertiser approval queue.