TravelActive

Trainline Affiliate Program

The Trainline affiliate program pays up to 4% per booking on a 30-day cookie window, on rail and coach travel across the UK and Europe.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextCategory median

30days to convert

7d shortest31d longest

In line with the 30-day median in travel, so timing is neither an advantage nor a constraint here relative to the category.

01Overview

About the Trainline affiliate program

Trainline sells rail and coach tickets across the UK and Europe, and rail differs from every other travel category in one important way: it includes commuting and routine domestic travel, not just holidays. That produces repeat booking behaviour at a frequency no flight or hotel program approaches.

The basket is small, so this is a volume program rather than a margin one. It works best embedded in practical content, how to get between two cities, whether a rail pass is worth it, where the reader has an immediate transport problem to solve rather than a holiday to dream about.

From the LinkApprove network
Booking frequency here is higher than any flight or hotel program in this directory because rail includes routine travel rather than only holidays. Practical route content converts better than destination inspiration.

02Conversion

Why Trainline converts

  • Rail includes routine travel, producing far more frequent booking than holiday categories
  • Practical transport questions carry immediate intent rather than aspiration
  • A 30-day window is generous relative to how quickly rail is usually booked
  • Strong European coverage suits cross-border itinerary content

03Audience fit

Which creators this suits

  • European travel creators producing practical transport content
  • Rail travel and interrail specialists
  • UK and EU publishers serving domestic as well as holiday travel

04Getting started

How to join the Trainline affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find Trainline.
  3. 3Generate a deep link to any Trainline product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to Trainline.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the Trainline affiliate program pay?

The Trainline affiliate program pays Up to 4% per booking. Average order value on the program is $70, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Trainline affiliate program?

The Trainline program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Trainline affiliate program?

You can join the Trainline affiliate program through LinkApprove without applying to Trainline directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Trainline product page immediately.

Which countries does the Trainline affiliate program accept?

The Trainline program accepts traffic from UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Travel

How Trainline compares in its category

Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
Agoda4% per booking30 days$310
Airbnb3% per completed stay30 days$680
AwayUp to 7% per sale30 days$310
Booking.comUp to 4% of stay value30 days$520
Discover CarsUp to 6% per booking30 days$230
Expedia3% per booking7 days$620
GetYourGuideUp to 8% per booking31 days$95
HiltonUp to 4% per stay30 days$480
HostelworldUp to 6% per booking30 days$85
Hotels.com4% per completed stay7 days$420
KayakUp to 3% per booking30 days$460
Klook5% per sale30 days$85
MarriottUp to 4% per stay30 days$520
SamsoniteUp to 6% per sale30 days$225
SkyscannerUp to 3% per booking30 days$420
Trainline (this program)Up to 4% per booking30 days$70
Trip.comUp to 5% per sale30 days$390
Tripadvisor50% of revenue share14 days$240
ViatorUp to 8% per booking30 days$110
Vrbo3.5% per completed stay30 days$1,450

Creators and publishers

Promote Trainline and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Trainline from today

Join LinkApprove free and generate your first tracked Trainline link once approved. No separate application, and no advertiser approval queue.