TUI Affiliate Program
The TUI affiliate program pays up to €157.23 per booking on a 30-day cookie window for Swiss package holidays, plus 3.15% on experiences in Sweden and Denmark.
- Free to join
- No separate TUI application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the TUI affiliate program
TUI is Europe's largest leisure travel group, selling package holidays that bundle flights, hotels and transfers, along with cruises, tours and local experiences. Its own airlines, hotels and resorts give it control over the whole trip, and it is a household name for family beach holidays across Europe.
Read more
Package holidays are among the highest-value purchases a creator can link to, and the Swiss store pays a large fixed amount per booking. The Swedish and Danish experience sites pay a percentage on tours and activities, which suits destination and things-to-do content.
TUI's Swiss store pays at least €36.82 per booking through LinkApprove, the highest minimum payout of any travel program on the network, so a single package holiday can outweigh months of smaller referrals.
Program fit score
Weighted against 27 travel programs
3.6/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 2.00 |
| Cookie window | 25% | 0.81 |
| Average order value | 20% | 0.26 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most travel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 27 programs in travel; the range is 7–31 days.
02Rates by store
TUI commission by country store
| Store | Ships to | Commission |
|---|---|---|
| TUI SwitzerlandSwitzerland | Switzerland | €36.82 to €157.23 per bookingPackage holidays |
| TUI SwedenSweden | Sweden | 3.15% per saleExperiences and activities |
| TUI DenmarkDenmark | Denmark | 3.15% per saleExperiences and activities |
03Conversion
Why TUI converts
- Package holidays carry very large payouts per booking
- A trusted name for family and beach holidays in Europe
- All-inclusive bundles simplify the buying decision
- Experiences extend earnings beyond the main holiday
04Audience fit
Which creators this suits
- Family holiday and travel creators
- Swiss and Scandinavian travel audiences
- Things-to-do and destination guide channels
05Search demand
When creators look for the TUI program
Monthly searches
“tui affiliate program”, Oct 2025 to Sep 2026
127avg / month
Searches for the TUI affiliate program peak in January at about 170 a month and are lowest in October at about 90. Creators who apply and publish a few weeks before the peak are ready when interest is highest.
Estimated monthly Google searches, from LinkApprove keyword research (October 2026).
06Getting started
How to join the TUI affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find TUI in the program directory.
- 3Generate a deep link to any TUI product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to TUI.
Create a free account07Program rules
What earns commission on TUI, and what doesn’t
- Commission is paid on completed or confirmed bookings; cancelled bookings are reversed
- No bidding on the brand's name or trademarks in paid search ads
- No cashback, reward-points or incentivised traffic; coupon codes only where the advertiser has published them
- Each country site tracks separately, so link the store that matches your audience
08Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Travel
How TUI compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
- Omioup to €5.0330 days€56
- Qatar Airwaysup to €79.6030 days€331
- Samsoniteup to 6%30 days$225
- Skyscannerup to 3%30 days$420
- Trainlineup to 4%30 days$70
- Trip.comup to 5%30 days$390
- Tripadvisor50%14 days$240
- trivagoup to €0.4830 daysNot published
- TUIup to €157.2330 daysNot published
- Viatorup to 8%30 days$110
- Vrbo3.5%30 days$1,450
Showing 11 of 27 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 27 programs09FAQ
Common questions
Something else? Contact the partnerships team.
How much does the TUI affiliate program pay?
The TUI affiliate program pays up to €157.23 per booking (swiss holiday bookings pay €36.82 to €157.23 each; Swedish and Danish experience bookings pay 3.15%).
What is the cookie duration for the TUI affiliate program?
The TUI program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the TUI affiliate program?
You can join the TUI affiliate program through LinkApprove without applying to TUI directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any TUI product page immediately.
Which countries does the TUI affiliate program accept?
The TUI program accepts traffic from CH, SE, DK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Which TUI store pays the most?
The Swiss store, at €36.82 to €157.23 per package holiday booking. The Swedish and Danish experience sites pay 3.15% per sale.
Can I promote TUI holidays in other countries?
The listing covers the Swiss, Swedish and Danish sites. Bookings on other TUI country sites may not be credited.
When do searches for the program peak?
In January, when many Europeans book their summer holidays.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote TUI and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote TUI from today
Join LinkApprove free and generate your first tracked TUI link once approved. No separate application, and no advertiser approval queue.