Vrbo Affiliate Program
The Vrbo affiliate program pays 3.5% per completed stay with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in travel, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
4.2/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 20 programs in its category. How this is calculated
01Overview
About the Vrbo affiliate program
Vrbo sits in a narrower lane than its competitors and that focus is exactly why it converts: entire homes only, no shared rooms, no spare-bedroom listings. The audience is families and groups renting a beach house, a ski cabin, or a lake property for a week, which pushes average booking values far above the rest of the accommodation category, a validated stay at the $1,450 average returns roughly fifty dollars, so low-traffic, high-intent content can still pay.
The constraint is that Vrbo is a seasonal, occasion-driven purchase rather than an everyday one. Most households rent a vacation home once or twice a year, so there is no repeat-purchase flywheel and content has to be timed to planning windows, winter and spring for summer coastal, fall for ski. Combined with completed-stay validation, the lag between publishing and being paid on a summer rental can stretch across most of a year.
Vrbo carries the largest average booking value of any accommodation program LinkApprove tracks, and publishers report it works best when content is timed to the planning window rather than the travel month, because whole-home bookings cluster far earlier than the trip itself.
02Conversion
Why Vrbo converts
- Whole-home inventory means bookings routinely run into four figures, so even a modest rate produces meaningful commission
- Group and family travelers split the cost between households, which raises the ceiling on what they will book
- Deep US coastal, mountain, and lake-region supply gives regional creators specific named properties to feature
- The no-shared-spaces positioning removes a common objection for travelers booking with kids or older relatives
03Audience fit
Which creators this suits
- Family travel and multigenerational trip planners
- Regional creators covering beach, ski, or lake destinations
- Reunion, wedding-party, and group-getaway content
04Getting started
How to join the Vrbo affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Vrbo.
- 3Generate a deep link to any Vrbo product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Vrbo.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Vrbo affiliate program pay?
The Vrbo affiliate program pays 3.5% per completed stay (validated after guest checkout; canceled or shortened stays are reversed). Average order value on the program is $1,450, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Vrbo affiliate program?
The Vrbo program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Vrbo affiliate program?
You can join the Vrbo affiliate program through LinkApprove without applying to Vrbo directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Vrbo product page immediately.
Which countries does the Vrbo affiliate program accept?
The Vrbo program accepts traffic from US, UK, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Travel
How Vrbo compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Agoda | 4% per booking | 30 days | $310 |
| Airbnb | 3% per completed stay | 30 days | $680 |
| Away | Up to 7% per sale | 30 days | $310 |
| Booking.com | Up to 4% of stay value | 30 days | $520 |
| Discover Cars | Up to 6% per booking | 30 days | $230 |
| Expedia | 3% per booking | 7 days | $620 |
| GetYourGuide | Up to 8% per booking | 31 days | $95 |
| Hilton | Up to 4% per stay | 30 days | $480 |
| Hostelworld | Up to 6% per booking | 30 days | $85 |
| Hotels.com | 4% per completed stay | 7 days | $420 |
| Kayak | Up to 3% per booking | 30 days | $460 |
| Klook | 5% per sale | 30 days | $85 |
| Marriott | Up to 4% per stay | 30 days | $520 |
| Samsonite | Up to 6% per sale | 30 days | $225 |
| Skyscanner | Up to 3% per booking | 30 days | $420 |
| Trainline | Up to 4% per booking | 30 days | $70 |
| Trip.com | Up to 5% per sale | 30 days | $390 |
| Tripadvisor | 50% of revenue share | 14 days | $240 |
| Viator | Up to 8% per booking | 30 days | $110 |
| Vrbo (this program) | 3.5% per completed stay | 30 days | $1,450 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Vrbo and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Vrbo from today
Join LinkApprove free and generate your first tracked Vrbo link once approved. No separate application, and no advertiser approval queue.