Viator Affiliate Program
The Viator affiliate program pays up to 8% per booking on a 30-day cookie window, on a very large global inventory of tours and experiences.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in travel, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 20 programs in its category. How this is calculated
01Overview
About the Viator affiliate program
Viator holds one of the largest tour and experience inventories globally, which means a creator covering almost any destination can find bookable products. That coverage is the practical advantage over smaller activity platforms, where a niche destination may have nothing listed at all.
As with the rest of the activities category, the rate is well above flights and hotels and the booking happens close to travel. Content that ranks for specific experiences, a named tour, a particular attraction, converts far better than general destination overviews, because the reader is already at the decision point.
Inventory here is among the largest in the activities category, so creators covering niche destinations find bookable products where smaller platforms have none. Named-experience content converts better than destination overviews.
02Conversion
Why Viator converts
- A rate well above the flight and hotel programs in this category
- Very large inventory means almost any destination has bookable products
- Late booking behaviour means content reaches committed travellers
- A 30-day window covers the planning period for most trips
03Audience fit
Which creators this suits
- Destination and city guide creators covering specific attractions
- Travel publishers with search visibility on named experiences
- Channels serving readers with a confirmed trip
04Getting started
How to join the Viator affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Viator.
- 3Generate a deep link to any Viator product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Viator.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Viator affiliate program pay?
The Viator affiliate program pays Up to 8% per booking. Average order value on the program is $110, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Viator affiliate program?
The Viator program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Viator affiliate program?
You can join the Viator affiliate program through LinkApprove without applying to Viator directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Viator product page immediately.
Which countries does the Viator affiliate program accept?
The Viator program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Travel
How Viator compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Agoda | 4% per booking | 30 days | $310 |
| Airbnb | 3% per completed stay | 30 days | $680 |
| Away | Up to 7% per sale | 30 days | $310 |
| Booking.com | Up to 4% of stay value | 30 days | $520 |
| Discover Cars | Up to 6% per booking | 30 days | $230 |
| Expedia | 3% per booking | 7 days | $620 |
| GetYourGuide | Up to 8% per booking | 31 days | $95 |
| Hilton | Up to 4% per stay | 30 days | $480 |
| Hostelworld | Up to 6% per booking | 30 days | $85 |
| Hotels.com | 4% per completed stay | 7 days | $420 |
| Kayak | Up to 3% per booking | 30 days | $460 |
| Klook | 5% per sale | 30 days | $85 |
| Marriott | Up to 4% per stay | 30 days | $520 |
| Samsonite | Up to 6% per sale | 30 days | $225 |
| Skyscanner | Up to 3% per booking | 30 days | $420 |
| Trainline | Up to 4% per booking | 30 days | $70 |
| Trip.com | Up to 5% per sale | 30 days | $390 |
| Tripadvisor | 50% of revenue share | 14 days | $240 |
| Viator (this program) | Up to 8% per booking | 30 days | $110 |
| Vrbo | 3.5% per completed stay | 30 days | $1,450 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Viator and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Viator from today
Join LinkApprove free and generate your first tracked Viator link once approved. No separate application, and no advertiser approval queue.