Viator Affiliate Program
The Viator affiliate program pays up to 8% per booking on a 30-day cookie window, on a very large global inventory of tours and experiences.
- Free to join
- No separate Viator application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Viator affiliate program
Viator holds one of the largest tour and experience inventories globally, which means a creator covering almost any destination can find bookable products. That coverage is the practical advantage over smaller activity platforms, where a niche destination may have nothing listed at all.
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As with the rest of the activities category, the rate is well above flights and hotels and the booking happens close to travel. Content that ranks for specific experiences, a named tour, a particular attraction, converts far better than general destination overviews, because the reader is already at the decision point.
Inventory here is among the largest in the activities category, so creators covering niche destinations find bookable products where smaller platforms have none. Named-experience content converts better than destination overviews.
Program fit score
Weighted against 28 travel programs
2.9/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.81 |
| Cookie window | 25% | 0.81 |
| Average order value | 20% | 0.53 |
| Region breadth | 15% | 0.75 |
Cookie window
Same as the category median
30days
Most travel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 28 programs in travel; the range is 7–31 days.
02Conversion
Why Viator converts
- A rate well above the flight and hotel programs in this category
- Very large inventory means almost any destination has bookable products
- Late booking behaviour means content reaches committed travellers
- A 30-day window covers the planning period for most trips
03Audience fit
Which creators this suits
- Destination and city guide creators covering specific attractions
- Travel publishers with search visibility on named experiences
- Channels serving readers with a confirmed trip
04Getting started
How to join the Viator affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Viator in the program directory.
- 3Generate a deep link to any Viator product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Viator.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Travel
How Viator compares in its category
Travel commissions are validated on completed stay rather than booking, which means longer hold periods, 60 to 90 days is normal. In exchange, the vertical has the longest cookie windows in the directory and very high order values.
- Omioup to €5.0330 days€56
- Qatar Airwaysup to €79.6030 days€331
- Samsoniteup to 6%30 days$225
- Skyscannerup to 3%30 days$420
- Trainlineup to 4%30 days$70
- Trip.comup to 5%30 days$390
- Tripadvisor50%14 days$240
- trivagoup to €0.4830 daysNot published
- TUIup to €157.2330 daysNot published
- Viatorup to 8%30 days$110
- Vrbo3.5%30 days$1,450
Showing 11 of 28 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 28 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Viator affiliate program pay?
The Viator affiliate program pays up to 8% per booking. Average order value on the program is $110, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Viator affiliate program?
The Viator program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Viator affiliate program?
You can join the Viator affiliate program through LinkApprove without applying to Viator directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Viator product page immediately.
Which countries does the Viator affiliate program accept?
The Viator program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Viator and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Viator from today
Join LinkApprove free and generate your first tracked Viator link once approved. No separate application, and no advertiser approval queue.