Levi's Affiliate Program
The Levi's affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK, EU and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
3.4/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Levi's affiliate program
Levi's is the rare apparel brand where the product is effectively a category standard, a 501 is a known quantity, and audiences do not need convincing that the brand is legitimate. That removes the education step most fashion content has to carry and lets creators go straight to fit, styling and sizing advice.
The 30-day cookie is generous for apparel and matters more here than the headline rate: denim is a considered purchase where shoppers routinely measure, compare washes and return days later. A short window would attribute almost none of that behaviour; 30 days captures it.
Levi's is the most reliably converting denim program in the LinkApprove network, and its long cookie window means fit-guide and sizing content earns better here than on the short-window fashion programs where the same traffic goes unattributed.
02Conversion
Why Levi's converts
- A 30-day window is long for fashion and covers denim's genuinely slow decision cycle
- Universal brand recognition means no content budget is spent establishing credibility
- Fit and sizing content performs well because denim sizing is the shopper's main hesitation
- Wide regional availability lets one piece of content monetise across four markets
03Audience fit
Which creators this suits
- Denim, workwear and Americana style creators
- Sustainable-fashion creators covering durability and repair
- Men's style creators, an underserved audience in most fashion programs
04Getting started
How to join the Levi's affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Levi's.
- 3Generate a deep link to any Levi's product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Levi's.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Levi's affiliate program pay?
The Levi's affiliate program pays 8% per sale. Average order value on the program is $110, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Levi's affiliate program?
The Levi's program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Levi's affiliate program?
You can join the Levi's affiliate program through LinkApprove without applying to Levi's directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Levi's product page immediately.
Which countries does the Levi's affiliate program accept?
The Levi's program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Levi's compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's (this program) | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Promote Levi's from today
Join LinkApprove free and generate your first tracked Levi's link once approved. No separate application, and no advertiser approval queue.