Lands' End Affiliate Program
The Lands' End affiliate program pays up to 6% per sale with a 30-day cookie window across outerwear, swimwear and school uniform.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
3.1/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Lands' End affiliate program
Lands' End sells to a customer who values durability and fit consistency over fashion, and that customer behaves unusually well in affiliate terms. They return to the same brand year after year, they buy in the same sizes, and they are far less likely to return items than a trend-led shopper. Return rates below category norms matter more than they appear to, because a reversed sale earns nothing regardless of the headline rate.
The catalogue has strong seasonal anchors, swimwear in spring, outerwear in autumn, school uniform in late summer, which gives creators a predictable content calendar. School uniform in particular generates concentrated, deadline-driven demand from exactly the family audience that also buys the rest of the range.
Reversal rates on this program run below the fashion category norm because the customer buys for fit and durability rather than trend, which lifts realised earnings above what the headline rate suggests. School-season content is the strongest single window.
02Conversion
Why Lands' End converts
- Return rates run below apparel category norms because the customer buys for fit rather than trend
- A 30-day window is generous for the price point and covers seasonal research
- School uniform demand is deadline-driven and concentrated into a predictable window
- Strong repeat purchasing, since customers re-buy the same items across years
03Audience fit
Which creators this suits
- Family and parenting publishers, particularly around school-season content
- Practical and outdoors-adjacent channels rather than trend-led fashion
- Publishers serving an older demographic than typical fashion affiliate audiences
04Getting started
How to join the Lands' End affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Lands' End.
- 3Generate a deep link to any Lands' End product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Lands' End.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Lands' End affiliate program pay?
The Lands' End affiliate program pays Up to 6% per sale. Average order value on the program is $120, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Lands' End affiliate program?
The Lands' End program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Lands' End affiliate program?
You can join the Lands' End affiliate program through LinkApprove without applying to Lands' End directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Lands' End product page immediately.
Which countries does the Lands' End affiliate program accept?
The Lands' End program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Lands' End compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End (this program) | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Promote Lands' End from today
Join LinkApprove free and generate your first tracked Lands' End link once approved. No separate application, and no advertiser approval queue.