Gap Affiliate Program
The Gap affiliate program pays up to 4% per sale on a 7-day cookie window across denim, basics and a substantial kids range.
Last reviewed by the LinkApprove partnerships team
7days to convert
Nothing in fashion & apparel runs a shorter window, 7 of the 32 programs we list share this 7-day window, against a 18-day median. A purchase made after day 7 is not attributed to you, so this program rewards content that converts on the first visit.
Program fit score
1.8/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Gap affiliate program
Gap's affiliate value is volume rather than margin. The rate is modest and the basket is small, but the brand is universally recognised, the price point clears almost any audience's threshold, and the kids and baby ranges generate repeat purchasing on a schedule that adult clothing never matches. Parents replace outgrown clothing several times a year, and that cadence compounds for a creator with a family audience.
The short window and low rate mean this rarely justifies dedicated content on its own. It performs best as a component of broader pieces, a denim roundup, a back-to-school guide, a basics comparison, where Gap is one option among several and the traffic was going to be generated regardless of which retailer the reader chooses.
Both the rate and the basket sit below the fashion category median, so this earns through volume rather than per-conversion value. It works best inside multi-retailer roundups rather than as the subject of dedicated content.
02Conversion
Why Gap converts
- Price point clears almost any audience's spending threshold, so conversion rate is high even if basket is small
- The kids and baby ranges drive genuine repeat purchasing as children outgrow sizes
- Universal brand recognition means no persuasion is needed before the click
- Heavy promotional calendar supports sale-timed content year round
03Audience fit
Which creators this suits
- Family and parenting creators, where the kids range drives repeat purchase
- Budget and value-focused fashion channels
- Publishers running multi-retailer roundups rather than single-brand features
04Getting started
How to join the Gap affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Gap.
- 3Generate a deep link to any Gap product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Gap.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Gap affiliate program pay?
The Gap affiliate program pays Up to 4% per sale. Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Gap affiliate program?
The Gap program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Gap affiliate program?
You can join the Gap affiliate program through LinkApprove without applying to Gap directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Gap product page immediately.
Which countries does the Gap affiliate program accept?
The Gap program accepts traffic from US, CA, UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Gap compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap (this program) | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Advertisers
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Promote Gap from today
Join LinkApprove free and generate your first tracked Gap link once approved. No separate application, and no advertiser approval queue.