Everlane Affiliate Program
The Everlane affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
3.1/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Everlane affiliate program
Everlane built its audience on radical transparency, publishing factory costs and markups for each product. That positioning attracts a shopper who researches before buying, which is exactly the shopper affiliate content is good at reaching, and it gives creators a genuine story to tell beyond the garment itself.
The catalogue is deliberately narrow and slow-moving, which cuts both ways. There is less new product to build content around than at a fast-fashion retailer, but the pieces stay in stock and in season for far longer, so an evergreen styling post keeps earning instead of going dead in six weeks.
Everlane's evergreen catalogue makes it one of the better long-tail earners in the LinkApprove network: capsule-wardrobe posts published months earlier keep converting here, where the same content on a fast-fashion program dies as soon as the products sell through.
02Conversion
Why Everlane converts
- Transparent pricing gives creators substantive material beyond styling
- A slow-moving catalogue keeps evergreen content earning long after publication
- Quality-first positioning suits audiences actively moving away from fast fashion
- The 30-day window matches a considered, research-led purchase pattern
03Audience fit
Which creators this suits
- Sustainable and ethical fashion creators
- Minimalist and capsule-wardrobe content
- Workwear creators covering office-appropriate basics
04Getting started
How to join the Everlane affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Everlane.
- 3Generate a deep link to any Everlane product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Everlane.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Everlane affiliate program pay?
The Everlane affiliate program pays 6% per sale. Average order value on the program is $125, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Everlane affiliate program?
The Everlane program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Everlane affiliate program?
You can join the Everlane affiliate program through LinkApprove without applying to Everlane directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Everlane product page immediately.
Which countries does the Everlane affiliate program accept?
The Everlane program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Everlane compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane (this program) | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Creators and publishers
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Advertisers
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Promote Everlane from today
Join LinkApprove free and generate your first tracked Everlane link once approved. No separate application, and no advertiser approval queue.