Cotton On Affiliate Program
The Cotton On affiliate program pays 5.6% per sale on a 15-day cookie window for UK orders of affordable fashion, basics and homeware.
Last reviewed by the LinkApprove partnerships team
15days to convert
Shorter than the 21-day median in fashion & apparel. Attribution closes on day 15, which matters most for content readers return to rather than act on immediately.
Program fit score
1.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 37 programs in its category. How this is calculated
01Overview
About the Cotton On affiliate program
Cotton On is an Australian fashion retailer selling affordable everyday clothing, basics, activewear, kidswear and homeware under several brands, including Cotton On Body, Cotton On Kids and Typo. It is popular with students and younger shoppers looking for trend-led basics at low prices.
The percentage rate is good for fashion, but baskets are small at around €22, so commission per order is modest. The program suits creators with large UK audiences who post affordable outfit and back-to-school content regularly, within the 15-day cookie window.
Cotton On's 5.6% rate is strong, but on baskets around €22 each order pays just over €1, so high-volume outfit content earns more than occasional single-item posts.
02Conversion
Why Cotton On converts
- Low prices make it easy for viewers to buy straight away
- Basics and everyday pieces suit capsule wardrobe content
- Back-to-school and student seasons drive strong demand
- Several sub-brands cover adults, kids and homeware
03Audience fit
Which creators this suits
- UK student and budget fashion creators
- Capsule wardrobe and basics channels
- Back-to-school content creators
04Getting started
How to join the Cotton On affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Cotton On.
- 3Generate a deep link to any Cotton On product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Cotton On.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Cotton On affiliate program pay?
The Cotton On affiliate program pays 5.6% per sale (average order is taken from LinkApprove's Cotton On UK data). Average order value on the program is €22, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Cotton On affiliate program?
The Cotton On program has a 15-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Cotton On affiliate program?
You can join the Cotton On affiliate program through LinkApprove without applying to Cotton On directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Cotton On product page immediately.
Which countries does the Cotton On affiliate program accept?
The Cotton On program accepts traffic from UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Cotton On compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Carhartt | Up to €2.12 per order | 30 days | Not published |
| Cider | €1.37 per order | 14 days | €78 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Cotton On (this program) | 5.6% per sale | 15 days | €22 |
| Crocs | About 1.1% per sale | 30 days | €44 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| Halara | Up to €8.29 per order | 30 days | Not published |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Cotton On from today
Join LinkApprove free and generate your first tracked Cotton On link once approved. No separate application, and no advertiser approval queue.