Free People Affiliate Program
The Free People affiliate program pays 5% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, the EU, and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 18-day median in fashion & apparel. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
2.9/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Free People affiliate program
Free People runs two distinct businesses under one program. The main line is bohemian, built on layered dresses, embroidery, and festival-adjacent pieces, with a devoted but genuinely narrow audience. FP Movement, the activewear arm, has grown into the part of the catalog most creators actually end up monetizing, because leggings and matching sets convert far more broadly than a printed maxi dress ever will.
The rate is modest for the price point, and that is the honest complaint here. Five percent on a basket around a hundred and thirty dollars is fine rather than exciting, and the main line's pricing raises value questions that skeptical audiences will voice in the comments. Sizing across the boho pieces is deliberately loose, which pushes returns higher than a brand at this price should be seeing.
FP Movement drives more of this program's volume across the LinkApprove network than the main Free People line does, and its activewear content converts earlier in the window, well before the 14-day cookie is doing any real work.
02Conversion
Why Free People converts
- FP Movement sets and the Good Karma and Never Better lines convert quickly and repeat, giving creators a steady base underneath seasonal content
- The boho identity is specific enough that the audience it fits buys with very little persuasion, even though it excludes everyone else
- Festival and vacation seasons produce predictable, plannable demand spikes
- Price points are high enough that a single conversion justifies the placement
03Audience fit
Which creators this suits
- Activewear, pilates, and yoga creators working with FP Movement
- Boho, festival, and vacation-style publishers
- Travel creators building packing and resort content
04Getting started
How to join the Free People affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Free People.
- 3Generate a deep link to any Free People product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Free People.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Free People affiliate program pay?
The Free People affiliate program pays 5% per sale (sale and clearance stock may be excluded, and the main line and fp movement are not always rated identically). Average order value on the program is $135, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Free People affiliate program?
The Free People program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Free People affiliate program?
You can join the Free People affiliate program through LinkApprove without applying to Free People directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Free People product page immediately.
Which countries does the Free People affiliate program accept?
The Free People program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Free People compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People (this program) | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Promote Free People from today
Join LinkApprove free and generate your first tracked Free People link once approved. No separate application, and no advertiser approval queue.