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Fashion & apparelActive

COS Affiliate Program

The COS affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.

Join to promote COSVisit COS ↗

Last reviewed by the LinkApprove partnerships team

Cookie window in contextAbove median

30days to convert

7d shortest45d longest
18d median

Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.

01Overview

About the COS affiliate program

COS sits at the top of the H&M group's brand ladder: architectural tailoring, heavy knitwear, and coats built around a restrained, largely monochrome palette. Baskets run considerably larger than the group's high-street lines because customers treat these as considered purchases rather than impulse buys, and that lifts commission per conversion in a way the rate alone does not suggest.

The audience is narrow, though. COS reads as expensive to anyone who knows which parent company it belongs to, and the cuts are deliberately oversized in a way that both drives fit-related returns and needs explaining inside the content itself. The brand also runs very few promotions, so deal-led publishers have almost nothing to work with outside end-of-season clearance.

From the LinkApprove network
COS runs the longest cookie window of any H&M-group brand LinkApprove works with, and that is the only reason its considered-purchase pattern monetizes at all, because shoppers routinely come back days later before committing to a coat.

02Conversion

Why COS converts

  • Order values well above the fast-fashion average make a mid-range rate genuinely worth the placement
  • Outerwear and heavy knitwear are high-consideration purchases that actually use the 30-day window
  • The pared-back COS aesthetic photographs well in daylight and suits editorial content rather than haul formats
  • Strong repeat appeal among shoppers deliberately building a slow, neutral wardrobe

03Audience fit

Which creators this suits

  • Minimalist and quiet-luxury style creators
  • Workwear and capsule wardrobe publishers
  • Editorial fashion sites covering coat and knitwear season

04Getting started

How to join the COS affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find COS.
  3. 3Generate a deep link to any COS product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to COS.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the COS affiliate program pay?

The COS affiliate program pays 6% per sale (sale and end-of-season stock may be excluded, which removes most of the year's clearance traffic from commission). Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the COS affiliate program?

The COS program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the COS affiliate program?

You can join the COS affiliate program through LinkApprove without applying to COS directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any COS product page immediately.

Which countries does the COS affiliate program accept?

The COS program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Fashion & apparel

How COS compares in its category

Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
Abercrombie & Fitch7% per sale45 days$115
AllSaintsUp to 7% per sale30 days$210
Anthropologie6% per sale30 days$155
Aritzia6% per sale14 days$180
ASOSUp to 6% per sale30 days$88
Banana RepublicUp to 5% per sale7 days$130
CoachUp to 6% per sale14 days$310
COS (this program)6% per sale30 days$165
Everlane6% per sale30 days$125
FarfetchUp to 7% per sale30 days$540
Free People5% per sale14 days$135
GapUp to 4% per sale7 days$95
H&MUp to 7% per sale14 days$65
J.Crew5% per sale7 days$145
Karen MillenUp to 7% per sale30 days$150
Lands' EndUp to 6% per sale30 days$120
Levi's8% per sale30 days$110
Macy'sUp to 4% per sale10 days$130
Madewell6% per sale14 days$130
Mango7% per sale30 days$95
Michael KorsUp to 7% per sale14 days$225
Nordstrom2% per sale14 days$180
Reformation8% per sale30 days$240
ReissUp to 6% per sale30 days$230
RevolveUp to 8% per sale14 days$310
Steve Madden5% per sale7 days$95
SuperdryUp to 6% per sale30 days$105
Ted BakerUp to 6% per sale30 days$165
Tory BurchUp to 8% per sale21 days$295
Uniqlo4% per sale7 days$75
Urban Outfitters4% per sale7 days$85
Zara5% per sale7 days$95

Related programs

Programs partners often run alongside this one

Steve Madden5% per sale · 7d cookieRevolveUp to 8% per sale · 14d cookieMacy'sUp to 4% per sale · 10d cookieASOSUp to 6% per sale · 30d cookieNordstrom2% per sale · 14d cookie
← Previous in Fashion & apparelCoachNext in Fashion & apparel →Everlane

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