COS Affiliate Program
The COS affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and the EU without a separate application.
- Free to join
- No separate COS application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the COS affiliate program
COS sits at the top of the H&M group's brand ladder: architectural tailoring, heavy knitwear, and coats built around a restrained, largely monochrome palette. Baskets run considerably larger than the group's high-street lines because customers treat these as considered purchases rather than impulse buys, and that lifts commission per conversion in a way the rate alone does not suggest.
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The audience is narrow, though. COS reads as expensive to anyone who knows which parent company it belongs to, and the cuts are deliberately oversized in a way that both drives fit-related returns and needs explaining inside the content itself. The brand also runs very few promotions, so deal-led publishers have almost nothing to work with outside end-of-season clearance.
COS runs the longest cookie window of any H&M-group brand LinkApprove works with, and that is the only reason its considered-purchase pattern monetizes at all, because shoppers routinely come back days later before committing to a coat.
Program fit score
Weighted against 46 fashion & apparel programs
3.9/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.56 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.81 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why COS converts
- Order values well above the fast-fashion average make a mid-range rate genuinely worth the placement
- Outerwear and heavy knitwear are high-consideration purchases that actually use the 30-day window
- The pared-back COS aesthetic photographs well in daylight and suits editorial content rather than haul formats
- Strong repeat appeal among shoppers deliberately building a slow, neutral wardrobe
03Audience fit
Which creators this suits
- Minimalist and quiet-luxury style creators
- Workwear and capsule wardrobe publishers
- Editorial fashion sites covering coat and knitwear season
04Getting started
How to join the COS affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find COS in the program directory.
- 3Generate a deep link to any COS product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to COS.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How COS compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- ASOSup to 6%30 days$88
- Banana Republicup to 5%7 days$130
- Carharttup to €2.1230 daysNot published
- Cider€1.3714 days€78
- Coachup to 6%14 days$310
- COS6%30 days$165
- Cotton On5.6%15 days€22
- Crocs≈ 1.1%30 days€44
- Everlane6%30 days$125
- Farfetchup to 7%30 days$540
- Free People5%14 days$135
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the COS affiliate program pay?
The COS affiliate program pays 6% per sale (sale and end-of-season stock may be excluded, which removes most of the year's clearance traffic from commission). Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the COS affiliate program?
The COS program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the COS affiliate program?
You can join the COS affiliate program through LinkApprove without applying to COS directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any COS product page immediately.
Which countries does the COS affiliate program accept?
The COS program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote COS and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote COS from today
Join LinkApprove free and generate your first tracked COS link once approved. No separate application, and no advertiser approval queue.