Farfetch Affiliate Program
The Farfetch affiliate program pays up to 7% per sale with a 30-day cookie window, on the largest average basket in the fashion directory.
- Free to join
- No separate Farfetch application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Farfetch affiliate program
Farfetch is a marketplace aggregating boutiques and luxury labels rather than a single-brand retailer, which gives it enormous catalogue breadth and the highest average order value in this directory. A single conversion can be worth more than a month of mid-market fashion content, and that arithmetic is what makes the program worth pursuing even though luxury converts at a lower rate than mass-market retail.
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The trade-off is that luxury traffic is unforgiving. Readers arrive with a specific item in mind, stock across boutiques moves quickly, and a linked product that has sold out converts at nothing. Creators who succeed here link to categories or maintain their links actively, rather than publishing a static list of individual products that quietly decays over a season.
Average order value here is the highest in the fashion category by a considerable distance, so conversion rate matters less than it would elsewhere. Stock moves quickly across boutiques, and stale product links are the most common cause of underperformance.
Program fit score
Weighted against 46 fashion & apparel programs
4.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 2.00 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 1.00 |
| Region breadth | 15% | 0.75 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Farfetch converts
- The largest average basket in the fashion category by a wide margin, so a single conversion carries real weight
- Marketplace breadth means an audience with varied taste can be served from one program
- A 30-day window covers the long deliberation a four-figure purchase attracts
- Global shipping and multi-currency pricing suit creators with distributed audiences
03Audience fit
Which creators this suits
- Luxury and designer-focused creators with genuinely affluent audiences
- Editorial publishers producing trend and runway-adjacent commerce content
- International creators whose audience is spread across several markets
04Getting started
How to join the Farfetch affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Farfetch in the program directory.
- 3Generate a deep link to any Farfetch product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Farfetch.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Farfetch compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Farfetch affiliate program pay?
The Farfetch affiliate program pays up to 7% per sale. Average order value on the program is $540, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Farfetch affiliate program?
The Farfetch program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Farfetch affiliate program?
You can join the Farfetch affiliate program through LinkApprove without applying to Farfetch directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Farfetch product page immediately.
Which countries does the Farfetch affiliate program accept?
The Farfetch program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Farfetch from today
Join LinkApprove free and generate your first tracked Farfetch link once approved. No separate application, and no advertiser approval queue.