Madewell Affiliate Program
The Madewell affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 18-day median in fashion & apparel. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
2.8/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Madewell affiliate program
Madewell is a denim brand first and everything else second. The Perfect Vintage and Curvy fits, the leather Transport tote, and a steady rotation of easy tees and knits account for most of what actually sells, and the pricing sits comfortably between the high street and the premium denim labels, which is high enough to matter and low enough not to require a hard sell.
That focus is also the limitation. The catalog is narrow enough that content starts repeating within a couple of months, and jeans are the single most return-prone category in apparel, so a strong click-through week can settle a good deal lower once fit returns come back. Madewell also runs frequent promo codes that leak to coupon sites, which pulls last-click attribution away from the creator who did the work.
Denim is the best-converting entry point on Madewell by a clear margin in LinkApprove data, and it is also where the money leaks back out, because fit-driven categories give back more of their commission after validation than anything else we track in apparel.
02Conversion
Why Madewell converts
- Named denim fits like Perfect Vintage and Curvy give shoppers a concrete reason to click a specific link rather than browse a homepage
- The leather Transport tote converts as a gift purchase well outside denim season
- Price points sit in the range where a mid-tier rate still justifies the content effort
- A loyal repeat customer base often converts on the first session, which suits the mid-length window
03Audience fit
Which creators this suits
- Denim fit-guide and try-on creators
- American casual and everyday-style publishers
- Gifting publishers covering leather goods and the Transport tote in the fourth quarter
04Getting started
How to join the Madewell affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Madewell.
- 3Generate a deep link to any Madewell product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Madewell.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Madewell affiliate program pay?
The Madewell affiliate program pays 6% per sale (paid on the post-discount price, and madewell runs promo codes often enough for that to matter). Average order value on the program is $130, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Madewell affiliate program?
The Madewell program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Madewell affiliate program?
You can join the Madewell affiliate program through LinkApprove without applying to Madewell directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Madewell product page immediately.
Which countries does the Madewell affiliate program accept?
The Madewell program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Madewell compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell (this program) | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Promote Madewell from today
Join LinkApprove free and generate your first tracked Madewell link once approved. No separate application, and no advertiser approval queue.