Madewell Affiliate Program
The Madewell affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Free to join
- No separate Madewell application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Madewell affiliate program
Madewell is a denim brand first and everything else second. The Perfect Vintage and Curvy fits, the leather Transport tote, and a steady rotation of easy tees and knits account for most of what actually sells, and the pricing sits comfortably between the high street and the premium denim labels, which is high enough to matter and low enough not to require a hard sell.
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That focus is also the limitation. The catalog is narrow enough that content starts repeating within a couple of months, and jeans are the single most return-prone category in apparel, so a strong click-through week can settle a good deal lower once fit returns come back. Madewell also runs frequent promo codes that leak to coupon sites, which pulls last-click attribution away from the creator who did the work.
Denim is the best-converting entry point on Madewell by a clear margin in LinkApprove data, and it is also where the money leaks back out, because fit-driven categories give back more of their commission after validation than anything else we track in apparel.
Program fit score
Weighted against 46 fashion & apparel programs
3.0/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.36 |
| Cookie window | 25% | 0.55 |
| Average order value | 20% | 0.70 |
| Region breadth | 15% | 0.39 |
Cookie window
16 days shorter than the median
14days
Shorter than most fashion & apparel programs, so content works best close to the moment of purchase. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Madewell converts
- Named denim fits like Perfect Vintage and Curvy give shoppers a concrete reason to click a specific link rather than browse a homepage
- The leather Transport tote converts as a gift purchase well outside denim season
- Price points sit in the range where a mid-tier rate still justifies the content effort
- A loyal repeat customer base often converts on the first session, which suits the mid-length window
03Audience fit
Which creators this suits
- Denim fit-guide and try-on creators
- American casual and everyday-style publishers
- Gifting publishers covering leather goods and the Transport tote in the fourth quarter
04Getting started
How to join the Madewell affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Madewell in the program directory.
- 3Generate a deep link to any Madewell product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Madewell.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 14 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Madewell compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- J.Crew5%7 days$145
- Karen Millenup to 7%30 days$150
- Lands' Endup to 6%30 days$120
- Levi's8%30 days$110
- Macy'sup to 4%10 days$130
- Madewell6%14 days$130
- Mango7%30 days$95
- Marks & Spencerup to €4.4230 days€50
- Meshkiup to €13.9930 daysNot published
- Michael Korsup to 7%14 days$225
- NET-A-PORTERup to €29.3914 daysNot published
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Madewell affiliate program pay?
The Madewell affiliate program pays 6% per sale (paid on the post-discount price, and Madewell runs promo codes often enough for that to matter). Average order value on the program is $130, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Madewell affiliate program?
The Madewell program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Madewell affiliate program?
You can join the Madewell affiliate program through LinkApprove without applying to Madewell directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Madewell product page immediately.
Which countries does the Madewell affiliate program accept?
The Madewell program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Madewell from today
Join LinkApprove free and generate your first tracked Madewell link once approved. No separate application, and no advertiser approval queue.