Blue Apron Affiliate Program
The Blue Apron affiliate program pays a flat $12 bounty per new subscription with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Free to join
- No separate Blue Apron application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Blue Apron affiliate program
Blue Apron is one of the longest-running meal-kit services in the US, and the category's mechanics are well understood by now: aggressive first-box discounting, a flat bounty per acquisition, and a well-known cancellation rate after the promotional period.
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For creators, that means honesty converts better than hype. Content that shows the actual cooking process and is straightforward about portion sizes and pricing outperforms promotional framing, because the audience has usually encountered meal kits before and knows the pattern.
Blue Apron converts best on honest process content in the LinkApprove network, creators who show the actual cooking and are upfront about portion sizes outperform promotional framing, because meal-kit audiences have usually tried the category before.
Program fit score
Weighted against 21 food & beverage programs
2.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.08 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.52 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most food & beverage programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 21 programs in food & beverage; the range is 7–45 days.
02Conversion
Why Blue Apron converts
- Deep first-box discounts lower the barrier to a first conversion substantially
- A flat bounty pays the same regardless of which plan the customer picks
- Cooking and recipe video demonstrates the product naturally
- January and new-year demand is strong and predictable
03Audience fit
Which creators this suits
- Food and recipe creators
- Busy-family and meal-planning content
- Budget and time-saving lifestyle accounts
04Getting started
How to join the Blue Apron affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Blue Apron in the program directory.
- 3Generate a deep link to any Blue Apron product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Blue Apron.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Food & beverage
How Blue Apron compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
- Atlas Coffee Club$1430 days$45
- Blue Apron$1230 days$60
- Blue Bottle Coffeeup to 10%30 days$52
- ButcherBox$2530 days$145
- DoorDashup to €2.1030 days€11
- Factor$3530 days$150
- Gousto$2830 days$45
- Green Chef$3530 days$70
- HelloFresh$2030 daysn/a, bounty model
- Home Chef$1214 days$95
- Instacart$107 days$85
Showing 11 of 21 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 21 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Blue Apron affiliate program pay?
The Blue Apron affiliate program pays $12 per subscription (flat bounty on a new customer's first box). Average order value on the program is $60, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Blue Apron affiliate program?
The Blue Apron program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Blue Apron affiliate program?
You can join the Blue Apron affiliate program through LinkApprove without applying to Blue Apron directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Blue Apron product page immediately.
Which countries does the Blue Apron affiliate program accept?
The Blue Apron program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Blue Apron and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Blue Apron from today
Join LinkApprove free and generate your first tracked Blue Apron link once approved. No separate application, and no advertiser approval queue.