Blue Apron Affiliate Program
The Blue Apron affiliate program pays a flat $12 bounty per new subscription with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in food & beverage, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.4/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 18 programs in its category. How this is calculated
01Overview
About the Blue Apron affiliate program
Blue Apron is one of the longest-running meal-kit services in the US, and the category's mechanics are well understood by now: aggressive first-box discounting, a flat bounty per acquisition, and a well-known cancellation rate after the promotional period.
For creators, that means honesty converts better than hype. Content that shows the actual cooking process and is straightforward about portion sizes and pricing outperforms promotional framing, because the audience has usually encountered meal kits before and knows the pattern.
Blue Apron converts best on honest process content in the LinkApprove network, creators who show the actual cooking and are upfront about portion sizes outperform promotional framing, because meal-kit audiences have usually tried the category before.
02Conversion
Why Blue Apron converts
- Deep first-box discounts lower the barrier to a first conversion substantially
- A flat bounty pays the same regardless of which plan the customer picks
- Cooking and recipe video demonstrates the product naturally
- January and new-year demand is strong and predictable
03Audience fit
Which creators this suits
- Food and recipe creators
- Busy-family and meal-planning content
- Budget and time-saving lifestyle accounts
04Getting started
How to join the Blue Apron affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Blue Apron.
- 3Generate a deep link to any Blue Apron product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Blue Apron.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Blue Apron affiliate program pay?
The Blue Apron affiliate program pays $12 per subscription (flat bounty on a new customer's first box). Average order value on the program is $60, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Blue Apron affiliate program?
The Blue Apron program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Blue Apron affiliate program?
You can join the Blue Apron affiliate program through LinkApprove without applying to Blue Apron directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Blue Apron product page immediately.
Which countries does the Blue Apron affiliate program accept?
The Blue Apron program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Food & beverage
How Blue Apron compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Atlas Coffee Club | $14 per subscription | 30 days | $45 |
| Blue Apron (this program) | $12 per subscription | 30 days | $60 |
| Blue Bottle Coffee | Up to 10% per sale | 30 days | $52 |
| ButcherBox | $25 per new subscriber | 30 days | $145 |
| Factor | $35 per new subscriber | 30 days | $150 |
| Gousto | $28 per new subscriber | 30 days | $45 |
| Green Chef | $35 per new subscriber | 30 days | $70 |
| HelloFresh | $20 per new subscriber | 30 days | n/a, bounty model |
| Home Chef | $12 per new subscriber | 14 days | $95 |
| Instacart | $10 per new customer | 7 days | $85 |
| Misfits Market | $10 per order | 30 days | $55 |
| Naked Wines | $40 per new customer | 30 days | $110 |
| Nespresso | 6% per sale | 45 days | $130 |
| Omaha Steaks | Up to 7% per sale | 30 days | $165 |
| Purple Carrot | $25 per new subscriber | 30 days | $68 |
| Sunbasket | $30 per new subscriber | 30 days | $78 |
| Thrive Market | $15 per membership | 30 days | $90 |
| Trade Coffee | $20 per new subscriber | 30 days | $40 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Blue Apron and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Blue Apron from today
Join LinkApprove free and generate your first tracked Blue Apron link once approved. No separate application, and no advertiser approval queue.