Gousto Affiliate Program
The Gousto affiliate program pays a flat $28 per new subscriber on a 30-day cookie window, on recipe boxes across the UK.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in food & beverage, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 18 programs in its category. How this is calculated
01Overview
About the Gousto affiliate program
Gousto is a UK recipe box service paying a flat bounty per new subscriber rather than a share of the basket. That structure means the payout is identical whether a customer orders two meals or five, so the only question for a creator is whether the audience will sign up at all.
Recipe box marketing runs almost entirely on introductory discounting, which converts strongly but attracts customers who cancel after the offer ends. That is the advertiser's problem rather than the creator's within the attribution window, but a channel that repeatedly sends readers into subscriptions they cancel will find its audience stops trusting the recommendations.
This pays a flat bounty rather than a percentage, so commission per conversion is steadier than percentage food retail. Introductory offers convert best but content should be clear about what happens when they end.
02Conversion
Why Gousto converts
- A flat bounty makes commission per conversion predictable regardless of order size
- Aggressive introductory offers convert at rates full-price food retail cannot match
- A 30-day window is generous for a food purchase decision
- Recipe variety gives creators genuine content material beyond the offer itself
03Audience fit
Which creators this suits
- UK food and cooking creators
- Family and meal-planning channels
- Budget and value-focused publishers who can explain the offer terms clearly
04Getting started
How to join the Gousto affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Gousto.
- 3Generate a deep link to any Gousto product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Gousto.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Gousto affiliate program pay?
The Gousto affiliate program pays $28 per new subscriber (flat bounty on a first box order rather than a percentage). Average order value on the program is $45, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Gousto affiliate program?
The Gousto program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Gousto affiliate program?
You can join the Gousto affiliate program through LinkApprove without applying to Gousto directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Gousto product page immediately.
Which countries does the Gousto affiliate program accept?
The Gousto program accepts traffic from UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Food & beverage
How Gousto compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Atlas Coffee Club | $14 per subscription | 30 days | $45 |
| Blue Apron | $12 per subscription | 30 days | $60 |
| Blue Bottle Coffee | Up to 10% per sale | 30 days | $52 |
| ButcherBox | $25 per new subscriber | 30 days | $145 |
| Factor | $35 per new subscriber | 30 days | $150 |
| Gousto (this program) | $28 per new subscriber | 30 days | $45 |
| Green Chef | $35 per new subscriber | 30 days | $70 |
| HelloFresh | $20 per new subscriber | 30 days | n/a, bounty model |
| Home Chef | $12 per new subscriber | 14 days | $95 |
| Instacart | $10 per new customer | 7 days | $85 |
| Misfits Market | $10 per order | 30 days | $55 |
| Naked Wines | $40 per new customer | 30 days | $110 |
| Nespresso | 6% per sale | 45 days | $130 |
| Omaha Steaks | Up to 7% per sale | 30 days | $165 |
| Purple Carrot | $25 per new subscriber | 30 days | $68 |
| Sunbasket | $30 per new subscriber | 30 days | $78 |
| Thrive Market | $15 per membership | 30 days | $90 |
| Trade Coffee | $20 per new subscriber | 30 days | $40 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Gousto and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Gousto from today
Join LinkApprove free and generate your first tracked Gousto link once approved. No separate application, and no advertiser approval queue.