Gousto Affiliate Program
The Gousto affiliate program pays a flat $28 per new subscriber on a 30-day cookie window, on recipe boxes across the UK.
- Free to join
- No separate Gousto application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Gousto affiliate program
Gousto is a UK recipe box service paying a flat bounty per new subscriber rather than a share of the basket. That structure means the payout is identical whether a customer orders two meals or five, so the only question for a creator is whether the audience will sign up at all.
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Recipe box marketing runs almost entirely on introductory discounting, which converts strongly but attracts customers who cancel after the offer ends. That is the advertiser's problem rather than the creator's within the attribution window, but a channel that repeatedly sends readers into subscriptions they cancel will find its audience stops trusting the recommendations.
This pays a flat bounty rather than a percentage, so commission per conversion is steadier than percentage food retail. Introductory offers convert best but content should be clear about what happens when they end.
Program fit score
Weighted against 21 food & beverage programs
3.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.68 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.38 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most food & beverage programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 21 programs in food & beverage; the range is 7–45 days.
02Conversion
Why Gousto converts
- A flat bounty makes commission per conversion predictable regardless of order size
- Aggressive introductory offers convert at rates full-price food retail cannot match
- A 30-day window is generous for a food purchase decision
- Recipe variety gives creators genuine content material beyond the offer itself
03Audience fit
Which creators this suits
- UK food and cooking creators
- Family and meal-planning channels
- Budget and value-focused publishers who can explain the offer terms clearly
04Getting started
How to join the Gousto affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Gousto in the program directory.
- 3Generate a deep link to any Gousto product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Gousto.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Food & beverage
How Gousto compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
- Blue Apron$1230 days$60
- Blue Bottle Coffeeup to 10%30 days$52
- ButcherBox$2530 days$145
- DoorDashup to €2.1030 days€11
- Factor$3530 days$150
- Gousto$2830 days$45
- Green Chef$3530 days$70
- HelloFresh$2030 daysn/a, bounty model
- Home Chef$1214 days$95
- Instacart$107 days$85
- Misfits Market$1030 days$55
Showing 11 of 21 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 21 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Gousto affiliate program pay?
The Gousto affiliate program pays $28 per new subscriber (flat bounty on a first box order rather than a percentage). Average order value on the program is $45, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Gousto affiliate program?
The Gousto program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Gousto affiliate program?
You can join the Gousto affiliate program through LinkApprove without applying to Gousto directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Gousto product page immediately.
Which countries does the Gousto affiliate program accept?
The Gousto program accepts traffic from UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Gousto and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Gousto from today
Join LinkApprove free and generate your first tracked Gousto link once approved. No separate application, and no advertiser approval queue.