8 programs
Baby & Kids Affiliate Programs
LinkApprove lists 8 baby & kids affiliate programs, including Carter's, Lovevery, KiwiCo, each available through one account with a single payout.
Baby and kids is the most predictable vertical on LinkApprove because the buying cycle is driven by age rather than by season or trend. A parent who converts on a newborn product is a live prospect for a different product every few months, and gifting from grandparents and friends adds a second buyer to every household. Cookie windows run long here, nursery purchases are researched heavily before checkout.
Side by side
Compare baby & kids programs
Commission rate alone tells you very little. Read it against the average order value and the cookie window.
| Program | Commission | Cookie | Avg. order | Regions |
|---|---|---|---|---|
| Carter's | 4% per sale | 7 days | $65 | US, CA |
| Lovevery | $20 per subscription | 30 days | $120 | US, UK, EU, CA |
| KiwiCo | $15 per subscription | 30 days | $60 | US, CA |
| Melissa & Doug | 6% per sale | 30 days | $55 | US, UK, CA |
| UPPAbaby | 5% per sale | 30 days | $550 | US, CA |
| Bugaboo | Up to 6% per sale | 30 days | $820 | US, UK, EU, CA, AU |
| Nuna | Up to 5% per sale | 30 days | $610 | US, UK, EU, CA |
| Hatch | Up to 8% per sale | 30 days | $140 | US, CA |
Highest rate
8%
Hatch
Pays $11.20 on a typical $140 order.
Highest actual earnings
$49.20
Bugaboo
Only Up to 6% per sale, but on a $820 order.
- 01Bugaboo$49.20
- 02Nuna$30.50
- 03UPPAbaby$27.50
- 04Lovevery$20
- 05KiwiCo$15
- 06Hatch$11.20
- 07Melissa & Doug$3.30
- 08Carter's$2.60
Flat bounties are shown at face value. Figures are indicative, advertiser-set and subject to change.
All programs
Baby & kids programs in full
Carter's
The Carter's affiliate program pays 4% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 4% per sale
- Cookie
- 7 days
Lovevery
The Lovevery affiliate program pays a flat $20 bounty per new subscription with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK, EU and Canada without a separate application.
- Commission
- $20 per subscription
- Cookie
- 30 days
KiwiCo
The KiwiCo affiliate program pays a flat $15 bounty per new subscription with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- $15 per subscription
- Cookie
- 30 days
Melissa & Doug
The Melissa & Doug affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and Canada without a separate application.
- Commission
- 6% per sale
- Cookie
- 30 days
UPPAbaby
The UPPAbaby affiliate program pays 5% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Commission
- 5% per sale
- Cookie
- 30 days
Bugaboo
The Bugaboo affiliate program pays up to 6% per sale on a 30-day cookie window, on one of the highest average baskets in the baby category.
- Commission
- Up to 6% per sale
- Cookie
- 30 days
Nuna
The Nuna affiliate program pays up to 5% per sale on a 30-day cookie window across car seats, pushchairs and nursery furniture.
- Commission
- Up to 5% per sale
- Cookie
- 30 days
Hatch
The Hatch affiliate program pays up to 8% per sale on a 30-day cookie window, on sleep products that sell to parents and adults alike.
- Commission
- Up to 8% per sale
- Cookie
- 30 days
Questions
Baby & kids affiliate programs
What are the best baby & kids affiliate programs?
LinkApprove lists 8 baby & kids affiliate programs including Carter's, Lovevery, KiwiCo, Melissa & Doug. The best one for you depends on your audience rather than the headline rate, the highest commission percentage is frequently not the highest earning program once average order value and cookie window are accounted for.
What commission do baby & kids affiliate programs pay?
Baby & kids programs on LinkApprove pay between 4% per sale and $20 per subscription. Rates are set by the advertiser, not by LinkApprove, and frequently vary by product category within the same program.
Are baby and kids programs seasonal?
Less than most retail, because the demand is driven by a child's age rather than by a calendar. There is a gifting peak in Q4 and a smaller one around back-to-school, but the underlying purchasing runs continuously, which makes it one of the steadier categories to build evergreen content in.
What converts best in the baby category?
Anything answering a specific stage question, because the buyer is solving a problem with a deadline rather than browsing. Products bought in coordinated sets, a pushchair with its adapters and liners, produce noticeably larger baskets than the same items recommended alone.
Do I need to disclose affiliate links on family content?
Yes, and clearly, before the link. That applies everywhere but it is enforced most visibly in family and parenting content, where regulators pay closest attention. The FTC Endorsement Guides in the US and the CAP Code in the UK both require the disclosure to be obvious rather than technically present.
Start earning in baby & kids
One approval covers every program in this category and every other category in the directory.