Carter's Affiliate Program
The Carter's affiliate program pays 4% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Free to join
- No separate Carter's application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Carter's affiliate program
Carter's is the default children's clothing brand in North America, which removes the credibility step most baby content has to carry. Parents already know it, already trust the sizing, and already buy it repeatedly as children outgrow each stage, the repeat cycle here is measured in months rather than years.
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The 7-day cookie is short and shapes what works. Content tied to a live promotion or a specific seasonal need converts; evergreen roundups largely do not get attributed. The offsetting factor is basket size, because parents buy multi-packs and several sizes at once rather than single items.
Carter's is the most reliably repeat-purchased program in the LinkApprove network's baby category, but its short cookie window means promotion-led content earns far better here than the evergreen roundups that work on longer-window programs.
Program fit score
Weighted against 11 baby & kids programs
1.8/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.72 |
| Cookie window | 25% | 0.25 |
| Average order value | 20% | 0.44 |
| Region breadth | 15% | 0.39 |
Cookie window
23 days shorter than the median
7days
Shorter than most baby & kids programs, so content works best close to the moment of purchase. Dots are the 11 programs in baby & kids; the range is 7–30 days.
02Conversion
Why Carter's converts
- Children outgrow clothing on a predictable cycle, so the same customer returns repeatedly
- Multi-pack and bundle pricing produces larger baskets than the price point suggests
- Near-universal brand recognition among North American parents
- Frequent sitewide promotions give deal publishers a steady calendar
03Audience fit
Which creators this suits
- Parenting and family creators
- Deal and coupon publishers working seasonal sales
- Baby registry and new-parent checklist content
04Getting started
How to join the Carter's affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Carter's in the program directory.
- 3Generate a deep link to any Carter's product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Carter's.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 7 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Baby & kids
How Carter's compares in its category
Baby and kids is the most predictable vertical on LinkApprove because the buying cycle is driven by age rather than by season or trend. A parent who converts on a newborn product is a live prospect for a different product every few months, and gifting from grandparents and friends adds a second buyer to every household. Cookie windows run long here, nursery purchases are researched heavily before checkout.
- Bugabooup to 6%30 days$820
- Carter's4%7 days$65
- Hatchup to 8%30 days$140
- KiwiCo$1530 days$60
- LEGO≈ 2.2%30 days€40
- Little Spoon€1.1230 days€101
- Lovevery$2030 days$120
- Melissa & Doug6%30 days$55
- Momcozy≈ 3.9%30 days€100
- Nunaup to 5%30 days$610
- UPPAbaby5%30 days$550
Showing 11 of 11 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 11 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Carter's affiliate program pay?
The Carter's affiliate program pays 4% per sale. Average order value on the program is $65, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Carter's affiliate program?
The Carter's program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Carter's affiliate program?
You can join the Carter's affiliate program through LinkApprove without applying to Carter's directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Carter's product page immediately.
Which countries does the Carter's affiliate program accept?
The Carter's program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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For creators
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- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Carter's from today
Join LinkApprove free and generate your first tracked Carter's link once approved. No separate application, and no advertiser approval queue.