Carter's Affiliate Program
The Carter's affiliate program pays 4% per sale with a 7-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
7days to convert
The shortest window of the 8 programs we list in baby & kids, where the median is 30 days. A purchase made after day 7 is not attributed to you, so this program rewards content that converts on the first visit.
Program fit score
1.5/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 8 programs in its category. How this is calculated
01Overview
About the Carter's affiliate program
Carter's is the default children's clothing brand in North America, which removes the credibility step most baby content has to carry. Parents already know it, already trust the sizing, and already buy it repeatedly as children outgrow each stage, the repeat cycle here is measured in months rather than years.
The 7-day cookie is short and shapes what works. Content tied to a live promotion or a specific seasonal need converts; evergreen roundups largely do not get attributed. The offsetting factor is basket size, because parents buy multi-packs and several sizes at once rather than single items.
Carter's is the most reliably repeat-purchased program in the LinkApprove network's baby category, but its short cookie window means promotion-led content earns far better here than the evergreen roundups that work on longer-window programs.
02Conversion
Why Carter's converts
- Children outgrow clothing on a predictable cycle, so the same customer returns repeatedly
- Multi-pack and bundle pricing produces larger baskets than the price point suggests
- Near-universal brand recognition among North American parents
- Frequent sitewide promotions give deal publishers a steady calendar
03Audience fit
Which creators this suits
- Parenting and family creators
- Deal and coupon publishers working seasonal sales
- Baby registry and new-parent checklist content
04Getting started
How to join the Carter's affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Carter's.
- 3Generate a deep link to any Carter's product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Carter's.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Carter's affiliate program pay?
The Carter's affiliate program pays 4% per sale. Average order value on the program is $65, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Carter's affiliate program?
The Carter's program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Carter's affiliate program?
You can join the Carter's affiliate program through LinkApprove without applying to Carter's directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Carter's product page immediately.
Which countries does the Carter's affiliate program accept?
The Carter's program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Baby & kids
How Carter's compares in its category
Baby and kids is the most predictable vertical on LinkApprove because the buying cycle is driven by age rather than by season or trend. A parent who converts on a newborn product is a live prospect for a different product every few months, and gifting from grandparents and friends adds a second buyer to every household. Cookie windows run long here, nursery purchases are researched heavily before checkout.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Bugaboo | Up to 6% per sale | 30 days | $820 |
| Carter's (this program) | 4% per sale | 7 days | $65 |
| Hatch | Up to 8% per sale | 30 days | $140 |
| KiwiCo | $15 per subscription | 30 days | $60 |
| Lovevery | $20 per subscription | 30 days | $120 |
| Melissa & Doug | 6% per sale | 30 days | $55 |
| Nuna | Up to 5% per sale | 30 days | $610 |
| UPPAbaby | 5% per sale | 30 days | $550 |
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Creators and publishers
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Advertisers
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Promote Carter's from today
Join LinkApprove free and generate your first tracked Carter's link once approved. No separate application, and no advertiser approval queue.