Hatch Affiliate Program
The Hatch affiliate program pays up to 8% per sale on a 30-day cookie window, on sleep products that sell to parents and adults alike.
Last reviewed by the LinkApprove partnerships team
30days to convert
Nothing in baby & kids runs a longer window, 7 of the 8 programs we list share this 30-day window, against a 30-day median. A click has 30 days to convert before attribution closes.
Program fit score
2.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 8 programs in its category. How this is calculated
01Overview
About the Hatch affiliate program
Hatch makes sound machines and sleep lights that started in the nursery and have since moved into adult bedrooms, which gives the program an unusually broad addressable audience for a baby brand. A creator does not need a parenting audience to convert here, sleep content, wellness content and home-tech content all work, which is rare in this category.
The products also sit at a price point that clears impulse territory for a gift, making them a durable fixture in baby shower and new-parent gift guides. Combined with a rate at the higher end of the baby category, that produces reliable conversion from evergreen gifting content rather than requiring seasonal timing.
The addressable audience here is among the widest in the baby category, because the sleep products sell to adults as readily as to parents. Sleep and wellness content converts nearly as well as parenting content does.
02Conversion
Why Hatch converts
- A rate at the higher end of the baby category, above most gear programs
- The audience extends beyond parents into general sleep and wellness content
- Price point sits comfortably in gift territory for baby showers and new-parent gifting
- Evergreen gift-guide placement converts year round rather than seasonally
03Audience fit
Which creators this suits
- Parenting creators covering sleep and nursery setup
- Sleep, wellness and home-technology channels without a parenting focus
- Gift-guide publishers covering baby showers and new-parent gifting
04Getting started
How to join the Hatch affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Hatch.
- 3Generate a deep link to any Hatch product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Hatch.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Hatch affiliate program pay?
The Hatch affiliate program pays Up to 8% per sale. Average order value on the program is $140, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Hatch affiliate program?
The Hatch program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Hatch affiliate program?
You can join the Hatch affiliate program through LinkApprove without applying to Hatch directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Hatch product page immediately.
Which countries does the Hatch affiliate program accept?
The Hatch program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Baby & kids
How Hatch compares in its category
Baby and kids is the most predictable vertical on LinkApprove because the buying cycle is driven by age rather than by season or trend. A parent who converts on a newborn product is a live prospect for a different product every few months, and gifting from grandparents and friends adds a second buyer to every household. Cookie windows run long here, nursery purchases are researched heavily before checkout.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Bugaboo | Up to 6% per sale | 30 days | $820 |
| Carter's | 4% per sale | 7 days | $65 |
| Hatch (this program) | Up to 8% per sale | 30 days | $140 |
| KiwiCo | $15 per subscription | 30 days | $60 |
| Lovevery | $20 per subscription | 30 days | $120 |
| Melissa & Doug | 6% per sale | 30 days | $55 |
| Nuna | Up to 5% per sale | 30 days | $610 |
| UPPAbaby | 5% per sale | 30 days | $550 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Hatch and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Hatch from today
Join LinkApprove free and generate your first tracked Hatch link once approved. No separate application, and no advertiser approval queue.