Kiehl's Affiliate Program
The Kiehl's affiliate program pays 7% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Kiehl's affiliate program
Kiehl's has been selling the same core products for decades, and several of them, Ultra Facial Cream, Midnight Recovery, are genuine repeat-purchase staples rather than trend items. That stability makes it a strong evergreen program: a review written this year is still accurate next year.
The brand also sits comfortably between mass and luxury, which widens the audience considerably. It is affordable enough to recommend to a general audience but positioned well enough that the recommendation still carries weight.
Kiehl's is one of the most durable long-tail earners in the LinkApprove network: because its hero products barely change, evergreen reviews keep converting for far longer here than at brands with fast-moving seasonal catalogues.
02Conversion
Why Kiehl's converts
- Core products are repeat purchases, producing returning customers rather than one-offs
- A stable catalogue keeps evergreen reviews accurate and earning for years
- Men's grooming range reaches an audience most skincare programs underserve
- Sample-led sales model makes trying the brand a low-risk first purchase
03Audience fit
Which creators this suits
- Skincare creators building routine and staple content
- Men's grooming creators
- Gifting content, particularly around the holiday sets
04Getting started
How to join the Kiehl's affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Kiehl's.
- 3Generate a deep link to any Kiehl's product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Kiehl's.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Kiehl's affiliate program pay?
The Kiehl's affiliate program pays 7% per sale. Average order value on the program is $85, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Kiehl's affiliate program?
The Kiehl's program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Kiehl's affiliate program?
You can join the Kiehl's affiliate program through LinkApprove without applying to Kiehl's directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Kiehl's product page immediately.
Which countries does the Kiehl's affiliate program accept?
The Kiehl's program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Kiehl's compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's (this program) | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
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Promote Kiehl's from today
Join LinkApprove free and generate your first tracked Kiehl's link once approved. No separate application, and no advertiser approval queue.