Huda Beauty Affiliate Program
The Huda Beauty affiliate program pays up to €1.43 per order on a 30-day cookie window for the brand's US store of makeup, fragrance and skincare.
- Free to join
- No separate Huda Beauty application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Huda Beauty affiliate program
Huda Beauty was founded by makeup artist and beauty blogger Huda Kattan and grew from a line of false lashes into one of the most followed beauty brands online. Its range covers foundations, concealers, eyeshadow palettes, lip products and setting powders, alongside fragrance and the Wishful skincare line.
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The brand's identity is rooted in social media, so its products are already familiar to beauty audiences before a creator ever links them. The payout through LinkApprove is modest per order, which makes the program a good fit for tutorial creators who mention several products in one look, and for launch coverage when a new palette or shade range drops.
Huda Beauty's payout per order through LinkApprove is lower than prestige beauty programs that pay a percentage, so creators earn most from full-look tutorials that send larger multi-product baskets.
Program fit score
Weighted against 43 beauty & skincare programs
2.0/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.63 |
| Cookie window | 25% | 0.86 |
| Average order value | 20% | 0.25 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most beauty & skincare programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 43 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Huda Beauty converts
- One of the most recognised creator-founded beauty brands
- Product launches generate strong, short bursts of demand
- Full-face tutorials naturally link several products
- A 30-day window covers shoppers who wait for a sale
03Audience fit
Which creators this suits
- Makeup tutorial and glam creators
- Beauty review and swatch channels
- Shade-range and inclusive beauty content
04Getting started
How to join the Huda Beauty affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Huda Beauty in the program directory.
- 3Generate a deep link to any Huda Beauty product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Huda Beauty.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Huda Beauty compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Estee Lauder5%7 days$95
- Fenty Beauty8%30 days$60
- First Aid Beautyup to 9%30 days$62
- Gisou2.65%30 days€76
- Glossierup to 10%30 days$65
- Huda Beautyup to €1.4330 daysNot published
- Il Makiageup to 12%30 days$68
- Kiehl's7%30 days$85
- La Roche-Posayup to 7%30 days$55
- Lookfantasticup to 8%30 days$72
- MAC Cosmetics6%14 days$55
Showing 11 of 43 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 43 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Huda Beauty affiliate program pay?
The Huda Beauty affiliate program pays up to €1.43 per order (paid per order on the US store, from €0.13 to €1.43 depending on basket).
What is the cookie duration for the Huda Beauty affiliate program?
The Huda Beauty program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Huda Beauty affiliate program?
You can join the Huda Beauty affiliate program through LinkApprove without applying to Huda Beauty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Huda Beauty product page immediately.
Which countries does the Huda Beauty affiliate program accept?
The Huda Beauty program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Huda Beauty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Huda Beauty from today
Join LinkApprove free and generate your first tracked Huda Beauty link once approved. No separate application, and no advertiser approval queue.