Lookfantastic Affiliate Program
The Lookfantastic affiliate program pays up to 8% per sale on a 30-day cookie window across a multi-brand beauty catalogue.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Lookfantastic affiliate program
Lookfantastic is a multi-brand beauty retailer rather than a house brand, which changes what content works. A creator does not have to sell the retailer, only the product, a reader who wants a specific serum will buy it wherever it is stocked, and a broad catalogue means far more of a creator's recommendations are actually purchasable through a single link.
The trade-off is that multi-brand retail competes on price and availability with every other stockist, so conversion is sensitive to promotions and to whether a linked product is in stock. Beauty boxes and sitewide events give creators a genuine hook, and the 30-day window is generous enough that a reader who bookmarks a recommendation still converts within it.
Because the catalogue is multi-brand, a far larger share of a creator's product recommendations are linkable through this single program than through any house-brand beauty program. Stock availability is the most common cause of lost conversions.
02Conversion
Why Lookfantastic converts
- Multi-brand breadth means most product recommendations can be linked through one program
- A 30-day window is at the longer end of the beauty category
- Frequent beauty box and sitewide events give timely content a real hook
- Established recognition across the UK and EU removes the need to explain the retailer
03Audience fit
Which creators this suits
- Beauty creators reviewing products across many brands
- Publishers producing routine-building and comparison content
- UK and EU channels operating in local currency
04Getting started
How to join the Lookfantastic affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Lookfantastic.
- 3Generate a deep link to any Lookfantastic product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Lookfantastic.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Lookfantastic affiliate program pay?
The Lookfantastic affiliate program pays Up to 8% per sale. Average order value on the program is $72, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Lookfantastic affiliate program?
The Lookfantastic program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Lookfantastic affiliate program?
You can join the Lookfantastic affiliate program through LinkApprove without applying to Lookfantastic directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Lookfantastic product page immediately.
Which countries does the Lookfantastic affiliate program accept?
The Lookfantastic program accepts traffic from UK, EU, US, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Lookfantastic compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic (this program) | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Lookfantastic and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Lookfantastic from today
Join LinkApprove free and generate your first tracked Lookfantastic link once approved. No separate application, and no advertiser approval queue.