The Ordinary Affiliate Program
The Ordinary affiliate program pays up to 6% per sale on a 14-day cookie window, with a low average order value offset by exceptionally high conversion rates on educational content.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 30-day median in beauty & skincare. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
1.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the The Ordinary affiliate program
The Ordinary built its audience on ingredient transparency, and that shapes what converts. Content that explains what a formulation does and who it is for outperforms aspirational imagery by a wide margin. This is a program where genuine expertise beats production value.
The average basket is small at around $48, so commission per conversion is modest. The program earns its place through volume: conversion rates on well-targeted skincare education content are among the highest in the directory.
The Ordinary is the best-performing program in the LinkApprove directory for creators under 25,000 followers. It is the clearest evidence in our data that audience trust, not audience size, drives skincare conversion, which is why we approve micro-creators on it at the same 1,000-follower floor as everyone else.
02Conversion
Why The Ordinary converts
- Low entry price removes purchase hesitation almost entirely
- Ingredient-led positioning rewards genuinely informative creator content
- Customers routinely buy three or more products per basket
- Global availability suits creators with a geographically mixed audience
03Audience fit
Which creators this suits
- Skincare educators and ingredient-focused creators
- Routine-building and beginner-guide content
- Creators with smaller but highly engaged audiences
04Getting started
How to join the The Ordinary affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find The Ordinary.
- 3Generate a deep link to any The Ordinary product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to The Ordinary.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the The Ordinary affiliate program pay?
The The Ordinary affiliate program pays Up to 6% per sale. Average order value on the program is $48, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the The Ordinary affiliate program?
The The Ordinary program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the The Ordinary affiliate program?
You can join the The Ordinary affiliate program through LinkApprove without applying to The Ordinary directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any The Ordinary product page immediately.
Which countries does the The Ordinary affiliate program accept?
The The Ordinary program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How The Ordinary compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary (this program) | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote The Ordinary and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote The Ordinary from today
Join LinkApprove free and generate your first tracked The Ordinary link once approved. No separate application, and no advertiser approval queue.