Tatcha Affiliate Program
The Tatcha affiliate program pays 8% per sale with a 45-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
45days to convert
Nothing in beauty & skincare runs a longer window, 2 of the 30 programs we list share this 45-day window, against a 30-day median. A click has 45 days to convert before attribution closes.
Program fit score
4.3/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Tatcha affiliate program
Tatcha sits at the luxury end of Japanese-inspired skincare, with The Water Cream, The Dewy Skin Cream, The Rice Wash and the Rice Polish exfoliants carrying most of the volume. Texture and ritual are the entire pitch, so the brand rewards creators who can show a product being used on camera rather than simply naming it in a list of recommendations.
It is a slow program, and you should plan for that. A $70 moisturizer is not a first-click purchase for most audiences, and the 45-day cookie exists precisely because these buyers research, sample, and come back later. Earnings arrive weeks after the content that produced them, and deal-led placements barely register because Tatcha rarely discounts outside its Friends and Family event.
Tatcha has one of the longest consideration windows we see in skincare and the 45-day cookie is doing real work here. Texture-forward video outperforms static flatlays on this advertiser, while coupon and cashback placements are the weakest fit of any brand in this category.
02Conversion
Why Tatcha converts
- The Water Cream and The Dewy Skin Cream sit near $70, so one conversion at 8% outweighs several mass-market orders
- The 45-day window matches the genuinely long research cycle on luxury skincare
- Tatcha's sampling and gift-with-purchase offers give creators a concrete reason to link now
- The whipped and gel textures make for video content that flatlay-only competitors cannot match
03Audience fit
Which creators this suits
- Skincare creators with an older or higher-income audience
- Ritual, self-care, and slow-beauty content
- Holiday gift guide publishers covering luxury skincare sets and minis
04Getting started
How to join the Tatcha affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Tatcha.
- 3Generate a deep link to any Tatcha product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Tatcha.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Tatcha affiliate program pay?
The Tatcha affiliate program pays 8% per sale. Average order value on the program is $115, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Tatcha affiliate program?
The Tatcha program has a 45-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Tatcha affiliate program?
You can join the Tatcha affiliate program through LinkApprove without applying to Tatcha directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Tatcha product page immediately.
Which countries does the Tatcha affiliate program accept?
The Tatcha program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Tatcha compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha (this program) | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
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Creators and publishers
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Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Tatcha from today
Join LinkApprove free and generate your first tracked Tatcha link once approved. No separate application, and no advertiser approval queue.