Summer Fridays Affiliate Program
The Summer Fridays affiliate program pays 8% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Free to join
- No separate Summer Fridays application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Summer Fridays affiliate program
Summer Fridays came out of content, since founders Marianna Hewitt and Lauren Ireland built the audience before the brand, and it shows in how the products travel. Jet Lag Mask made the name, the Lip Butter Balm turned it into a repeat-purchase business, and the Sheer Skin Tint extended it into complexion without breaking the minimal, skin-first positioning.
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Two limits to plan around. Direct shipping is US-only, so any UK or EU share of your audience is effectively dead traffic on this link, and the average order sits near $50. A single Lip Butter Balm at 8% pays under two dollars, so this program works on frequency, gifting stacks, and multi-item baskets, and the Sephora relationship means some of your most convinced buyers will still check out there.
Summer Fridays is the clearest single-hero advertiser in our beauty category, since Lip Butter Balm content outperforms everything else on it by a wide margin. US-only shipping also means creators with large UK or EU followings leak the most clicks of any program here.
Program fit score
Weighted against 45 beauty & skincare programs
2.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.05 |
| Cookie window | 25% | 0.40 |
| Average order value | 20% | 0.43 |
| Region breadth | 15% | 0.27 |
Cookie window
16 days shorter than the median
14days
Shorter than most beauty & skincare programs, so content works best close to the moment of purchase. Dots are the 45 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Summer Fridays converts
- Lip Butter Balm is a genuine repeat-purchase item with a fast replenishment cycle
- Jet Lag Mask and Lip Butter Balm sit under $30, converting on first click without deliberation
- Flavor and shade drops give creators recurring, low-effort content moments
- The founder-led origin gives the brand built-in credibility with creator audiences
03Audience fit
Which creators this suits
- Lifestyle and minimal-beauty creators on TikTok and Instagram
- Skincare-minimalist and travel content
- Stocking-stuffer and gift guide publishers in Q4
04Getting started
How to join the Summer Fridays affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Summer Fridays in the program directory.
- 3Generate a deep link to any Summer Fridays product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Summer Fridays.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 14 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Summer Fridays compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Sephoraup to 5%1 days$120
- SHEGLAM≈ 2.8%30 days€50
- SkinCeuticals10%30 days$170
- Space NKup to 7%30 days$110
- Stylevana≈ 2.7%30 days€33
- Summer Fridays8%14 days$50
- Sunday Riley10%45 days$85
- Tarte Cosmetics6.37%30 daysNot published
- Tatcha8%45 days$115
- The Ordinaryup to 6%14 days$48
- Ulta Beauty4%30 days$75
Showing 11 of 45 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 45 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Summer Fridays affiliate program pay?
The Summer Fridays affiliate program pays 8% per sale. Average order value on the program is $50, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Summer Fridays affiliate program?
The Summer Fridays program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Summer Fridays affiliate program?
You can join the Summer Fridays affiliate program through LinkApprove without applying to Summer Fridays directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Summer Fridays product page immediately.
Which countries does the Summer Fridays affiliate program accept?
The Summer Fridays program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Summer Fridays and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Summer Fridays from today
Join LinkApprove free and generate your first tracked Summer Fridays link once approved. No separate application, and no advertiser approval queue.