SHEGLAM Affiliate Program
The SHEGLAM affiliate program pays about 2.8% per sale on a 30-day cookie window, with an average LinkApprove order of around €50 on budget-friendly makeup.
- Free to join
- No separate SHEGLAM application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the SHEGLAM affiliate program
SHEGLAM is the beauty brand from the SHEIN group, selling trend-led makeup at very low prices: liquid blushes, lip glosses, setting powders, palettes and viral dupes of prestige products. Its fast product cycle mirrors fast fashion, with new launches and collaborations appearing constantly, and it has a large following on TikTok.
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Because single items are cheap, the brand thrives on hauls and dupe content, where one video can send a basket of several products. Through LinkApprove the payout is per order and, as with many fast-moving beauty brands, a noticeable share of orders is cancelled before confirmation, so it rewards creators with high, engaged reach.
SHEGLAM orders through LinkApprove average around €50, but cancellations run higher than on most beauty programs, so its earnings depend more on volume than on any single post.
Program fit score
Weighted against 43 beauty & skincare programs
2.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.59 |
| Cookie window | 25% | 0.86 |
| Average order value | 20% | 0.40 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most beauty & skincare programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 43 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why SHEGLAM converts
- Very low prices make impulse buying easy
- Dupe content compares it directly with expensive brands
- Frequent launches give creators constant new material
- Hauls naturally build multi-item baskets
03Audience fit
Which creators this suits
- Budget beauty and dupe creators
- TikTok makeup haul channels
- Student and Gen Z beauty audiences
04Getting started
How to join the SHEGLAM affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find SHEGLAM in the program directory.
- 3Generate a deep link to any SHEGLAM product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to SHEGLAM.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How SHEGLAM compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Olive Young4.48%28 daysNot published
- Paula's Choice9%30 days$90
- Rare Beauty6%14 days$45
- Scentbirdup to €2.1345 days€11
- Sephoraup to 5%1 days$120
- SHEGLAM≈ 2.8%30 days€50
- SkinCeuticals10%30 days$170
- Space NKup to 7%30 days$110
- Stylevana≈ 2.7%30 days€33
- Summer Fridays8%14 days$50
- Sunday Riley10%45 days$85
Showing 11 of 43 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 43 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the SHEGLAM affiliate program pay?
The SHEGLAM affiliate program pays about 2.8% per sale (paid per order from €0.80 to €3.39, and estimated from LinkApprove's average commission and order value on the US store). Average order value on the program is €50, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the SHEGLAM affiliate program?
The SHEGLAM program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the SHEGLAM affiliate program?
You can join the SHEGLAM affiliate program through LinkApprove without applying to SHEGLAM directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any SHEGLAM product page immediately.
Which countries does the SHEGLAM affiliate program accept?
The SHEGLAM program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote SHEGLAM and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote SHEGLAM from today
Join LinkApprove free and generate your first tracked SHEGLAM link once approved. No separate application, and no advertiser approval queue.