Rare Beauty Affiliate Program
The Rare Beauty affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Free to join
- No separate Rare Beauty application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Rare Beauty affiliate program
Rare Beauty is Selena Gomez's line and it behaves like one: the audience is young, extremely online, and moves fast when a product catches. Soft Pinch Liquid Blush is the engine, with the Soft Pinch Tinted Lip Oil and the Positive Light range carrying most of the remaining volume and giving creators an easy multi-shade format to work with.
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Two things to weigh before committing content. The 14-day cookie is tight for an audience that saves videos and buys on payday, and the average order is genuinely low: a single mid-$20s blush at 6% returns about a dollar and a half. It works as a high-affinity, high-frequency addition to a beauty mix rather than as an anchor advertiser.
Rare Beauty draws some of the youngest audiences of any advertiser in our beauty category, and blush or lip-focused clips outperform full-face routine videos on it. The trade-off is that we see more than the usual share of clicks landing on sold-out shades during a viral moment.
Program fit score
Weighted against 45 beauty & skincare programs
2.0/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.80 |
| Cookie window | 25% | 0.40 |
| Average order value | 20% | 0.38 |
| Region breadth | 15% | 0.39 |
Cookie window
16 days shorter than the median
14days
Shorter than most beauty & skincare programs, so content works best close to the moment of purchase. Dots are the 45 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Rare Beauty converts
- Soft Pinch Liquid Blush has near-universal recommendation status among beauty creators, so it needs no selling
- A shade-driven hero product supports many separate pieces of content without repetition
- The Rare Impact Fund gives creators a genuine, non-promotional angle to talk about
- Blush and lip oil sitting in the $20s converts on first click without the deliberation prestige skincare needs
03Audience fit
Which creators this suits
- TikTok and Reels creators working in Gen Z beauty
- Blush, cream product, and no-makeup-makeup specialists
- Creators covering celebrity brand launches and restocks
04Getting started
How to join the Rare Beauty affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Rare Beauty in the program directory.
- 3Generate a deep link to any Rare Beauty product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Rare Beauty.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 14 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Rare Beauty compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- NARSup to €17.477 daysNot published
- Notinoup to €3.7915 daysNot published
- Olaplex≈ 1.6%7 days€155
- Olive Young4.48%28 daysNot published
- Paula's Choice9%30 days$90
- Rare Beauty6%14 days$45
- Scentbirdup to €2.1345 days€11
- Sephoraup to 5%1 days$120
- SHEGLAM≈ 2.8%30 days€50
- SkinCeuticals10%30 days$170
- Space NKup to 7%30 days$110
Showing 11 of 45 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 45 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Rare Beauty affiliate program pay?
The Rare Beauty affiliate program pays 6% per sale. Average order value on the program is $45, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Rare Beauty affiliate program?
The Rare Beauty program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Rare Beauty affiliate program?
You can join the Rare Beauty affiliate program through LinkApprove without applying to Rare Beauty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Rare Beauty product page immediately.
Which countries does the Rare Beauty affiliate program accept?
The Rare Beauty program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Rare Beauty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Rare Beauty from today
Join LinkApprove free and generate your first tracked Rare Beauty link once approved. No separate application, and no advertiser approval queue.