Rare Beauty Affiliate Program
The Rare Beauty affiliate program pays 6% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 30-day median in beauty & skincare. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
1.4/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Rare Beauty affiliate program
Rare Beauty is Selena Gomez's line and it behaves like one: the audience is young, extremely online, and moves fast when a product catches. Soft Pinch Liquid Blush is the engine, with the Soft Pinch Tinted Lip Oil and the Positive Light range carrying most of the remaining volume and giving creators an easy multi-shade format to work with.
Two things to weigh before committing content. The 14-day cookie is tight for an audience that saves videos and buys on payday, and the average order is genuinely low: a single mid-$20s blush at 6% returns about a dollar and a half. It works as a high-affinity, high-frequency addition to a beauty mix rather than as an anchor advertiser.
Rare Beauty draws some of the youngest audiences of any advertiser in our beauty category, and blush or lip-focused clips outperform full-face routine videos on it. The trade-off is that we see more than the usual share of clicks landing on sold-out shades during a viral moment.
02Conversion
Why Rare Beauty converts
- Soft Pinch Liquid Blush has near-universal recommendation status among beauty creators, so it needs no selling
- A shade-driven hero product supports many separate pieces of content without repetition
- The Rare Impact Fund gives creators a genuine, non-promotional angle to talk about
- Blush and lip oil sitting in the $20s converts on first click without the deliberation prestige skincare needs
03Audience fit
Which creators this suits
- TikTok and Reels creators working in Gen Z beauty
- Blush, cream product, and no-makeup-makeup specialists
- Creators covering celebrity brand launches and restocks
04Getting started
How to join the Rare Beauty affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Rare Beauty.
- 3Generate a deep link to any Rare Beauty product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Rare Beauty.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Rare Beauty affiliate program pay?
The Rare Beauty affiliate program pays 6% per sale. Average order value on the program is $45, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Rare Beauty affiliate program?
The Rare Beauty program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Rare Beauty affiliate program?
You can join the Rare Beauty affiliate program through LinkApprove without applying to Rare Beauty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Rare Beauty product page immediately.
Which countries does the Rare Beauty affiliate program accept?
The Rare Beauty program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Rare Beauty compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty (this program) | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Rare Beauty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Rare Beauty from today
Join LinkApprove free and generate your first tracked Rare Beauty link once approved. No separate application, and no advertiser approval queue.