Glossier Affiliate Program
The Glossier affiliate program pays up to 10% per sale on a 30-day cookie window. One of the highest commission rates in beauty, on a moderate average basket.
- Free to join
- No separate Glossier application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Glossier affiliate program
Glossier was built through community and creator advocacy, and the affiliate program reflects that: commission is generous, creative restrictions are light, and the brand actively welcomes the kind of unpolished content that reads as authentic.
Read more
At a $65 average basket, commission per conversion is modest, so the program suits creators who can drive volume rather than those relying on a few high-value sales.
Glossier's 10% rate makes it the highest-commission beauty program we offer, and our data shows it converts best for creators posting unproduced, in-the-moment content rather than studio-quality assets, a genuine advantage for smaller partners.
Program fit score
Weighted against 45 beauty & skincare programs
3.3/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.42 |
| Cookie window | 25% | 0.85 |
| Average order value | 20% | 0.55 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most beauty & skincare programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 45 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Glossier converts
- Up to 10% is at the very top of the beauty category
- Accessible price points remove purchase friction
- Brand identity is strong enough that products are recognized without explanation
- 30-day window is long for beauty
03Audience fit
Which creators this suits
- Beauty creators with an everyday, minimal-makeup angle
- Gen Z and younger millennial audiences
- Routine and recommendation content
04Getting started
How to join the Glossier affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Glossier in the program directory.
- 3Generate a deep link to any Glossier product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Glossier.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Glossier compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Elemisup to 10%30 days$125
- Estee Lauder5%7 days$95
- Fenty Beauty8%30 days$60
- First Aid Beautyup to 9%30 days$62
- Gisou2.65%30 days€76
- Glossierup to 10%30 days$65
- Huda Beautyup to €1.4330 daysNot published
- Il Makiageup to 12%30 days$68
- Kiehl's7%30 days$85
- La Roche-Posayup to 7%30 days$55
- Lookfantasticup to 8%30 days$72
Showing 11 of 45 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 45 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Glossier affiliate program pay?
The Glossier affiliate program pays up to 10% per sale. Average order value on the program is $65, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Glossier affiliate program?
The Glossier program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Glossier affiliate program?
You can join the Glossier affiliate program through LinkApprove without applying to Glossier directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Glossier product page immediately.
Which countries does the Glossier affiliate program accept?
The Glossier program accepts traffic from US, UK, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Glossier and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Glossier from today
Join LinkApprove free and generate your first tracked Glossier link once approved. No separate application, and no advertiser approval queue.