First Aid Beauty Affiliate Program

The First Aid Beauty affiliate program pays up to 9% per sale on a 30-day cookie window, focused on sensitive-skin formulations.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextCategory median

30days to convert

1d shortest45d longest
30d median

In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.

01Overview

About the First Aid Beauty affiliate program

First Aid Beauty is built around sensitive and reactive skin, which gives it an audience that is small relative to general beauty but far more loyal. Someone who finds a product their skin tolerates does not experiment further, and that loyalty translates into repurchase rates well above category norms and unusually low return rates.

The price point is accessible, which means the audience threshold is low and conversion rates are high, while the rate sits near the top of the beauty category. That combination suits creators with engaged rather than large audiences, where trust matters more than reach.

From the LinkApprove network
Reversal rates here run below the beauty category norm because sensitive-skin customers buy deliberately and repurchase rather than experiment, so realised earnings track headline earnings closely.

02Conversion

Why First Aid Beauty converts

  • A rate near the top of the beauty category on an accessible price point
  • Sensitive-skin customers repurchase rather than experiment, so recommendations hold
  • Return rates run below beauty category norms because purchases are considered
  • Accessible pricing keeps conversion rates high across audience incomes

03Audience fit

Which creators this suits

  • Skincare creators covering sensitive, reactive or compromised skin
  • Publishers with engaged, trust-led audiences rather than broad reach
  • Channels producing ingredient-avoidance and gentle-routine content

04Getting started

How to join the First Aid Beauty affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find First Aid Beauty.
  3. 3Generate a deep link to any First Aid Beauty product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to First Aid Beauty.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the First Aid Beauty affiliate program pay?

The First Aid Beauty affiliate program pays Up to 9% per sale. Average order value on the program is $62, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the First Aid Beauty affiliate program?

The First Aid Beauty program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the First Aid Beauty affiliate program?

You can join the First Aid Beauty affiliate program through LinkApprove without applying to First Aid Beauty directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any First Aid Beauty product page immediately.

Which countries does the First Aid Beauty affiliate program accept?

The First Aid Beauty program accepts traffic from US, UK, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Beauty & skincare

How First Aid Beauty compares in its category

Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
Beauty BayUp to 9% per sale30 days$58
CaudalieUp to 8% per sale30 days$85
Charlotte TilburyUp to 8% per sale30 days$105
CliniqueUp to 6% per sale7 days$70
Cult BeautyUp to 8% per sale30 days$88
DermalogicaUp to 8% per sale30 days$95
Dermstore8% per sale30 days$120
Drunk Elephant10% per sale30 days$90
ElemisUp to 10% per sale30 days$125
Estee Lauder5% per sale7 days$95
Fenty Beauty8% per sale30 days$60
First Aid Beauty (this program)Up to 9% per sale30 days$62
GlossierUp to 10% per sale30 days$65
Il MakiageUp to 12% per sale30 days$68
Kiehl's7% per sale30 days$85
La Roche-PosayUp to 7% per sale30 days$55
LookfantasticUp to 8% per sale30 days$72
MAC Cosmetics6% per sale14 days$55
MuradUp to 10% per sale30 days$88
Paula's Choice9% per sale30 days$90
Rare Beauty6% per sale14 days$45
SephoraUp to 5% per sale1 days$120
SkinCeuticals10% per sale30 days$170
Space NKUp to 7% per sale30 days$110
Summer Fridays8% per sale14 days$50
Sunday Riley10% per sale45 days$85
Tatcha8% per sale45 days$115
The OrdinaryUp to 6% per sale14 days$48
Ulta Beauty4% per sale30 days$75
Youth To The PeopleUp to 10% per sale30 days$78

Creators and publishers

Promote First Aid Beauty and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote First Aid Beauty from today

Join LinkApprove free and generate your first tracked First Aid Beauty link once approved. No separate application, and no advertiser approval queue.