Il Makiage Affiliate Program
The Il Makiage affiliate program pays up to 12% per sale on a 30-day cookie window, the highest rate in the beauty category.
- Free to join
- No separate Il Makiage application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Il Makiage affiliate program
Il Makiage runs a shade-matching quiz as its primary conversion mechanism, and that quiz is unusually valuable to a creator. It converts readers who would otherwise hesitate over buying foundation online, and it gives content a specific call to action beyond a product link, take the quiz, get matched, buy the match.
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The rate is the highest in this category, which makes even a modest basket produce solid commission per conversion. The offsetting risk is that foundation bought online carries higher return rates than most beauty products, so realised earnings sit further below headline earnings here than for skincare programs.
This carries the highest rate in the beauty category, but complexion products returned after an imperfect colour match push reversals above skincare norms, so realised earnings sit further below headline than elsewhere in beauty.
Program fit score
Weighted against 45 beauty & skincare programs
3.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.67 |
| Cookie window | 25% | 0.85 |
| Average order value | 20% | 0.58 |
| Region breadth | 15% | 0.63 |
Cookie window
Same as the category median
30days
Most beauty & skincare programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 45 programs in beauty & skincare; the range is 1–45 days.
02Conversion
Why Il Makiage converts
- The highest commission rate in the beauty category
- The shade-matching quiz converts readers who would not otherwise buy foundation online
- A clear call to action beyond a plain product link
- A 30-day window covers the hesitation an online colour match attracts
03Audience fit
Which creators this suits
- Makeup creators covering complexion products and shade matching
- Publishers able to build content around the quiz mechanic
- Channels with audiences who shop makeup online rather than in store
04Getting started
How to join the Il Makiage affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Il Makiage in the program directory.
- 3Generate a deep link to any Il Makiage product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Il Makiage.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Beauty & skincare
How Il Makiage compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
- Fenty Beauty8%30 days$60
- First Aid Beautyup to 9%30 days$62
- Gisou2.65%30 days€76
- Glossierup to 10%30 days$65
- Huda Beautyup to €1.4330 daysNot published
- Il Makiageup to 12%30 days$68
- Kiehl's7%30 days$85
- La Roche-Posayup to 7%30 days$55
- Lookfantasticup to 8%30 days$72
- MAC Cosmetics6%14 days$55
- Muradup to 10%30 days$88
Showing 11 of 45 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 45 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Il Makiage affiliate program pay?
The Il Makiage affiliate program pays up to 12% per sale. Average order value on the program is $68, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Il Makiage affiliate program?
The Il Makiage program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Il Makiage affiliate program?
You can join the Il Makiage affiliate program through LinkApprove without applying to Il Makiage directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Il Makiage product page immediately.
Which countries does the Il Makiage affiliate program accept?
The Il Makiage program accepts traffic from US, UK, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Il Makiage and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Il Makiage from today
Join LinkApprove free and generate your first tracked Il Makiage link once approved. No separate application, and no advertiser approval queue.