Il Makiage Affiliate Program
The Il Makiage affiliate program pays up to 12% per sale on a 30-day cookie window, the highest rate in the beauty category.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.5/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Il Makiage affiliate program
Il Makiage runs a shade-matching quiz as its primary conversion mechanism, and that quiz is unusually valuable to a creator. It converts readers who would otherwise hesitate over buying foundation online, and it gives content a specific call to action beyond a product link, take the quiz, get matched, buy the match.
The rate is the highest in this category, which makes even a modest basket produce solid commission per conversion. The offsetting risk is that foundation bought online carries higher return rates than most beauty products, so realised earnings sit further below headline earnings here than for skincare programs.
This carries the highest rate in the beauty category, but complexion products returned after an imperfect colour match push reversals above skincare norms, so realised earnings sit further below headline than elsewhere in beauty.
02Conversion
Why Il Makiage converts
- The highest commission rate in the beauty category
- The shade-matching quiz converts readers who would not otherwise buy foundation online
- A clear call to action beyond a plain product link
- A 30-day window covers the hesitation an online colour match attracts
03Audience fit
Which creators this suits
- Makeup creators covering complexion products and shade matching
- Publishers able to build content around the quiz mechanic
- Channels with audiences who shop makeup online rather than in store
04Getting started
How to join the Il Makiage affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Il Makiage.
- 3Generate a deep link to any Il Makiage product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Il Makiage.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Il Makiage affiliate program pay?
The Il Makiage affiliate program pays Up to 12% per sale. Average order value on the program is $68, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Il Makiage affiliate program?
The Il Makiage program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Il Makiage affiliate program?
You can join the Il Makiage affiliate program through LinkApprove without applying to Il Makiage directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Il Makiage product page immediately.
Which countries does the Il Makiage affiliate program accept?
The Il Makiage program accepts traffic from US, UK, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Il Makiage compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage (this program) | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
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Promote Il Makiage from today
Join LinkApprove free and generate your first tracked Il Makiage link once approved. No separate application, and no advertiser approval queue.