Sephora Affiliate Program
The Sephora affiliate program pays up to 5% per sale on a 24-hour cookie window, short, but offset by very high intent and a broad multi-brand catalogue.
Last reviewed by the LinkApprove partnerships team
1day to convert
The shortest window of the 30 programs we list in beauty & skincare, where the median is 30 days. A purchase made after day 1 is not attributed to you, so this program rewards content that converts on the first visit.
Program fit score
2.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Sephora affiliate program
Sephora is the default destination for prestige beauty in North America, which makes it the highest-intent retailer in the category. The catalogue spans hundreds of brands, so a creator can build almost any beauty content around a single affiliate relationship rather than chasing individual brand programs.
The 24-hour cookie is the shortest window in this directory and it changes how the program should be used. Attribution depends almost entirely on same-session purchase, so Sephora works on direct product recommendations and fails on evergreen roundups that accumulate traffic slowly.
Sephora's 24-hour window makes it the single most timing-sensitive program in the LinkApprove directory. Our creators who schedule beauty content to publish during their audience's evening browsing window materially outperform those who post mid-morning, the same insight that led us to build scheduling into the partner workflow.
02Conversion
Why Sephora converts
- Highest purchase intent of any beauty destination in North America
- Multi-brand catalogue means one program covers most beauty content
- Strong sale events, notably the seasonal savings events, produce concentrated conversion spikes
- Baskets routinely exceed $100 because customers add to reach sample thresholds
03Audience fit
Which creators this suits
- Beauty and skincare creators posting product-specific content
- Tutorial and get-ready-with-me formats
- Publishers running time-sensitive sale coverage
04Getting started
How to join the Sephora affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Sephora.
- 3Generate a deep link to any Sephora product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Sephora.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Sephora affiliate program pay?
The Sephora affiliate program pays Up to 5% per sale. Average order value on the program is $120, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Sephora affiliate program?
The Sephora program has a 1-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Sephora affiliate program?
You can join the Sephora affiliate program through LinkApprove without applying to Sephora directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Sephora product page immediately.
Which countries does the Sephora affiliate program accept?
The Sephora program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Sephora compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora (this program) | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People | Up to 10% per sale | 30 days | $78 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Sephora and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Sephora from today
Join LinkApprove free and generate your first tracked Sephora link once approved. No separate application, and no advertiser approval queue.