Olaplex Affiliate Program

The Olaplex affiliate program pays about 1.6% per sale on a 7-day cookie window for US orders of bond-repair haircare, with an average LinkApprove order of €155.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextBelow median

7days to convert

1d shortest45d longest
30d median

Shorter than the 30-day median in beauty & skincare. Attribution closes on day 7, which matters most for content readers return to rather than act on immediately.

01Overview

About the Olaplex affiliate program

Olaplex is a haircare brand built around bond-building technology that repairs hair damaged by bleaching, colouring and heat styling. It started in salons and moved into consumer products with a numbered system, such as No.3 Hair Perfector, that many shoppers now know by number alone.

Average orders are high for haircare at around €155, because shoppers often buy several steps of the routine at once. The 7-day cookie window is short, so the program works best on before-and-after and routine content that prompts an immediate purchase.

From the LinkApprove network
Olaplex baskets through LinkApprove average around €155, so a full-routine order pays more than €2 at the estimated rate and full-routine content earns better than single-product mentions.

02Conversion

Why Olaplex converts

  • Before-and-after results are visual and persuasive
  • Numbered products make routines easy to explain and buy together
  • Strong salon credibility
  • Multi-step routines push baskets well above typical haircare orders

03Audience fit

Which creators this suits

  • Hair care and hair colour creators
  • Hairstylists and salon professionals
  • Beauty routine channels

04Getting started

How to join the Olaplex affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find Olaplex.
  3. 3Generate a deep link to any Olaplex product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to Olaplex.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 7-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 7DHOLD · 30-60 DAYSClickday 0Purchasewithin 7 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the Olaplex affiliate program pay?

The Olaplex affiliate program pays about 1.6% per sale (paid per order, up to €10.67, and estimated from LinkApprove's average commission and order value on the US store). Average order value on the program is €155, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Olaplex affiliate program?

The Olaplex program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Olaplex affiliate program?

You can join the Olaplex affiliate program through LinkApprove without applying to Olaplex directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Olaplex product page immediately.

Which countries does the Olaplex affiliate program accept?

The Olaplex program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Beauty & skincare

How Olaplex compares in its category

Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
Beauty BayUp to 9% per sale30 days$58
Benefit Cosmetics€5.26 per order30 days€82
CaudalieUp to 8% per sale30 days$85
Charlotte TilburyUp to 8% per sale30 days$105
CliniqueUp to 6% per sale7 days$70
Cult BeautyUp to 8% per sale30 days$88
DermalogicaUp to 8% per sale30 days$95
Dermstore8% per sale30 days$120
Drunk Elephant10% per sale30 days$90
ElemisUp to 10% per sale30 days$125
Estee Lauder5% per sale7 days$95
Fenty Beauty8% per sale30 days$60
First Aid BeautyUp to 9% per sale30 days$62
GlossierUp to 10% per sale30 days$65
Il MakiageUp to 12% per sale30 days$68
Kiehl's7% per sale30 days$85
La Roche-PosayUp to 7% per sale30 days$55
LookfantasticUp to 8% per sale30 days$72
MAC Cosmetics6% per sale14 days$55
MuradUp to 10% per sale30 days$88
NARSUp to €17.47 per order7 daysNot published
NotinoUp to €3.79 per order15 daysNot published
Olaplex (this program)About 1.6% per sale7 days€155
Olive Young4.48% per sale28 daysNot published
Paula's Choice9% per sale30 days$90
Rare Beauty6% per sale14 days$45
ScentbirdUp to €2.13 per order45 days€11
SephoraUp to 5% per sale1 days$120
SkinCeuticals10% per sale30 days$170
Space NKUp to 7% per sale30 days$110
StylevanaAbout 2.7% per sale30 days€33
Summer Fridays8% per sale14 days$50
Sunday Riley10% per sale45 days$85
Tatcha8% per sale45 days$115
The OrdinaryUp to 6% per sale14 days$48
Ulta Beauty4% per sale30 days$75
YesStyleAbout 1% per sale30 days€67
Youth To The PeopleUp to 10% per sale30 days$78

Creators and publishers

Promote Olaplex and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Olaplex from today

Join LinkApprove free and generate your first tracked Olaplex link once approved. No separate application, and no advertiser approval queue.