Youth To The People Affiliate Program
The Youth To The People affiliate program pays up to 10% per sale on a 30-day cookie window, on vegan skincare with strong hero-product recognition.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in beauty & skincare, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.5/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 30 programs in its category. How this is calculated
01Overview
About the Youth To The People affiliate program
Youth To The People is anchored by a small number of hero products. Most notably its kale-based cleanser, which is an advantage in affiliate that is easy to underrate. A brand with one product everybody recognises gives creators an obvious entry point, and content about that product reaches readers already searching for it rather than needing to build awareness first.
The brand's vegan and sustainability positioning is genuine rather than decorative, and it converts a values-led audience that will pay above mass-market prices for it. The rate sits at the top of the beauty category, so a modest basket still produces solid commission per conversion.
Hero-product recognition here means content reaches readers already searching by name, which converts better than awareness-building coverage. The rate also sits at the top of the beauty category.
02Conversion
Why Youth To The People converts
- A rate at the top of the beauty category
- Hero-product recognition gives creators an entry point that needs no awareness building
- Values-led positioning converts an audience willing to pay above mass-market prices
- A 30-day window is generous relative to the price point
03Audience fit
Which creators this suits
- Skincare creators covering clean and vegan formulation
- Sustainability-focused lifestyle channels
- Publishers whose audience buys on values as well as efficacy
04Getting started
How to join the Youth To The People affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Youth To The People.
- 3Generate a deep link to any Youth To The People product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Youth To The People.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Youth To The People affiliate program pay?
The Youth To The People affiliate program pays Up to 10% per sale. Average order value on the program is $78, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Youth To The People affiliate program?
The Youth To The People program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Youth To The People affiliate program?
You can join the Youth To The People affiliate program through LinkApprove without applying to Youth To The People directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Youth To The People product page immediately.
Which countries does the Youth To The People affiliate program accept?
The Youth To The People program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Beauty & skincare
How Youth To The People compares in its category
Beauty carries the strongest repeat-purchase behavior of any vertical, which makes it the best fit for creators with an engaged, returning audience rather than raw reach. Average order values are lower than fashion but conversion rates run materially higher on tutorial and routine content.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Beauty Bay | Up to 9% per sale | 30 days | $58 |
| Caudalie | Up to 8% per sale | 30 days | $85 |
| Charlotte Tilbury | Up to 8% per sale | 30 days | $105 |
| Clinique | Up to 6% per sale | 7 days | $70 |
| Cult Beauty | Up to 8% per sale | 30 days | $88 |
| Dermalogica | Up to 8% per sale | 30 days | $95 |
| Dermstore | 8% per sale | 30 days | $120 |
| Drunk Elephant | 10% per sale | 30 days | $90 |
| Elemis | Up to 10% per sale | 30 days | $125 |
| Estee Lauder | 5% per sale | 7 days | $95 |
| Fenty Beauty | 8% per sale | 30 days | $60 |
| First Aid Beauty | Up to 9% per sale | 30 days | $62 |
| Glossier | Up to 10% per sale | 30 days | $65 |
| Il Makiage | Up to 12% per sale | 30 days | $68 |
| Kiehl's | 7% per sale | 30 days | $85 |
| La Roche-Posay | Up to 7% per sale | 30 days | $55 |
| Lookfantastic | Up to 8% per sale | 30 days | $72 |
| MAC Cosmetics | 6% per sale | 14 days | $55 |
| Murad | Up to 10% per sale | 30 days | $88 |
| Paula's Choice | 9% per sale | 30 days | $90 |
| Rare Beauty | 6% per sale | 14 days | $45 |
| Sephora | Up to 5% per sale | 1 days | $120 |
| SkinCeuticals | 10% per sale | 30 days | $170 |
| Space NK | Up to 7% per sale | 30 days | $110 |
| Summer Fridays | 8% per sale | 14 days | $50 |
| Sunday Riley | 10% per sale | 45 days | $85 |
| Tatcha | 8% per sale | 45 days | $115 |
| The Ordinary | Up to 6% per sale | 14 days | $48 |
| Ulta Beauty | 4% per sale | 30 days | $75 |
| Youth To The People (this program) | Up to 10% per sale | 30 days | $78 |
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Programs partners often run alongside this one
Creators and publishers
Promote Youth To The People and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Youth To The People from today
Join LinkApprove free and generate your first tracked Youth To The People link once approved. No separate application, and no advertiser approval queue.