Chewy Affiliate Program
The Chewy affiliate program pays a flat $15 bounty per new customer on a 15-day cookie window, making it one of the most predictable programs in the pet category.
Last reviewed by the LinkApprove partnerships team
15days to convert
Shorter than the 30-day median in pets. Attribution closes on day 15, which matters most for content readers return to rather than act on immediately.
Program fit score
2.2/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 8 programs in its category. How this is calculated
01Overview
About the Chewy affiliate program
Chewy pays a fixed acquisition bounty rather than a percentage, which changes the strategy entirely. Basket size is irrelevant, what matters is the number of genuinely new customers, so content aimed at first-time buyers outperforms content aimed at existing pet owners switching brands.
Because the payout is flat and validates quickly, this is one of the easiest programs in the directory to forecast revenue on.
Chewy's new-customer-only structure is where most new partners lose money, LinkApprove pre-flags programs with acquisition-only payouts in the panel so creators do not build content around an existing-customer audience that will never validate.
02Conversion
Why Chewy converts
- Flat $15 bounty makes earnings predictable and easy to model
- Auto-ship subscription reduces the friction of the first order
- Pet content has exceptionally high audience trust
- Broad catalogue covers every pet type and life stage
03Audience fit
Which creators this suits
- Pet creators and animal accounts
- New-pet and adoption content
- US audiences only
04Getting started
How to join the Chewy affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Chewy.
- 3Generate a deep link to any Chewy product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Chewy.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Chewy affiliate program pay?
The Chewy affiliate program pays $15 per new customer (flat bounty on first order rather than percentage). Average order value on the program is $75, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Chewy affiliate program?
The Chewy program has a 15-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Chewy affiliate program?
You can join the Chewy affiliate program through LinkApprove without applying to Chewy directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Chewy product page immediately.
Which countries does the Chewy affiliate program accept?
The Chewy program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Pets
How Chewy compares in its category
Pets is the most reliably recurring vertical in retail affiliate marketing. Subscription and auto-ship products mean a single converted customer often generates commission for years, and audience trust transfers unusually well from creator to purchase.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| BarkBox | $18 per subscription | 30 days | $35 |
| Chewy (this program) | $15 per new customer | 15 days | $75 |
| Nom Nom | $50 per new subscriber | 30 days | $90 |
| Ollie | $60 per new subscriber | 30 days | $95 |
| Petco | 4% per sale | 14 days | $85 |
| PetSmart | Up to 4% per sale | 14 days | $85 |
| The Farmer's Dog | $25 per subscription | 30 days | $95 |
| Wild One | Up to 10% per sale | 30 days | $95 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Chewy and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Chewy from today
Join LinkApprove free and generate your first tracked Chewy link once approved. No separate application, and no advertiser approval queue.