01Overview
About the Nom Nom affiliate program
Nom Nom competes in fresh pet food on veterinary formulation, which gives creators a different angle from the general freshness argument most of the category runs on. Recipes are developed with veterinary nutritionists, and that credential converts particularly well with owners whose pets have specific dietary requirements, an audience that is small but highly motivated and largely price-insensitive.
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As with the rest of the fresh pet food category, the flat bounty structure removes any relationship between order size and payout. That makes the program straightforward to evaluate against percentage-based pet retail: the question is simply whether the audience will subscribe, not what they will spend.
The veterinary formulation angle converts better with owners managing specific dietary needs than broad freshness messaging does, and the flat bounty keeps commission per conversion steadier than percentage pet retail.
Program fit score
Weighted against 8 pets programs
3.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.77 |
| Cookie window | 25% | 0.96 |
| Average order value | 20% | 0.66 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most pets programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 8 programs in pets; the range is 14–30 days.
02Conversion
Why Nom Nom converts
- Veterinary formulation gives a credibility angle that general freshness claims do not
- A flat bounty makes commission per conversion predictable regardless of pet size
- Owners managing specific dietary needs are highly motivated and less price-sensitive
- A 30-day window covers the research a diet change attracts
03Audience fit
Which creators this suits
- Pet health and nutrition focused creators
- Channels whose audience includes owners of pets with dietary requirements
- US pet publishers, given the service footprint
04Getting started
How to join the Nom Nom affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Nom Nom in the program directory.
- 3Generate a deep link to any Nom Nom product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Nom Nom.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Pets
How Nom Nom compares in its category
Pets is the most reliably recurring vertical in retail affiliate marketing. Subscription and auto-ship products mean a single converted customer often generates commission for years, and audience trust transfers unusually well from creator to purchase.
Showing 8 of 8 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 8 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Nom Nom affiliate program pay?
The Nom Nom affiliate program pays $50 per new subscriber (flat bounty on a first subscription order). Average order value on the program is $90, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Nom Nom affiliate program?
The Nom Nom program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Nom Nom affiliate program?
You can join the Nom Nom affiliate program through LinkApprove without applying to Nom Nom directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Nom Nom product page immediately.
Which countries does the Nom Nom affiliate program accept?
The Nom Nom program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Nom Nom and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Nom Nom from today
Join LinkApprove free and generate your first tracked Nom Nom link once approved. No separate application, and no advertiser approval queue.