PetsActive

Ollie Affiliate Program

The Ollie affiliate program pays a flat $60 per new subscriber on a 30-day cookie window, one of the largest bounties in the pet category.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextJoint longest

30days to convert

14d shortest30d longest

Nothing in pets runs a longer window, 5 of the 8 programs we list share this 30-day window, against a 30-day median. A click has 30 days to convert before attribution closes.

01Overview

About the Ollie affiliate program

Ollie sells fresh, portioned dog food on subscription, and the program pays a flat bounty rather than a percentage. That structure matters enormously for a creator: the payout is the same whether the customer signs up for a small dog or a large one, so there is no incentive to chase high-value orders and the commission per conversion is entirely predictable.

Fresh pet food converts on emotional and health arguments rather than price. It costs considerably more than supermarket kibble, and the customer is choosing it deliberately. That means content demonstrating an actual dog's response over time outperforms specification comparison, and creators with a genuine pet in their content have a substantial advantage over publishers writing at arm's length.

From the LinkApprove network
This pays a flat bounty rather than a percentage, so commission per conversion is larger and far more predictable than the percentage programs that dominate the pet category. Demonstration content outperforms specification comparison here.

02Conversion

Why Ollie converts

  • One of the largest flat bounties in the pet category, and predictable regardless of order size
  • Subscription model means the advertiser can pay more for a first order than a one-off retailer could
  • Emotional health-led purchasing converts better than price comparison in this category
  • A 30-day window covers the deliberation a diet change for a pet attracts

03Audience fit

Which creators this suits

  • Pet creators with an actual dog featured in their content
  • Dog-training, veterinary-adjacent and pet-wellness channels
  • US publishers, since the service does not operate outside it

04Getting started

How to join the Ollie affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find Ollie.
  3. 3Generate a deep link to any Ollie product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to Ollie.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the Ollie affiliate program pay?

The Ollie affiliate program pays $60 per new subscriber (paid as a flat bounty on a first subscription order rather than a percentage). Average order value on the program is $95, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Ollie affiliate program?

The Ollie program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Ollie affiliate program?

You can join the Ollie affiliate program through LinkApprove without applying to Ollie directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Ollie product page immediately.

Which countries does the Ollie affiliate program accept?

The Ollie program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Pets

How Ollie compares in its category

Pets is the most reliably recurring vertical in retail affiliate marketing. Subscription and auto-ship products mean a single converted customer often generates commission for years, and audience trust transfers unusually well from creator to purchase.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
BarkBox$18 per subscription30 days$35
Chewy$15 per new customer15 days$75
Nom Nom$50 per new subscriber30 days$90
Ollie (this program)$60 per new subscriber30 days$95
Petco4% per sale14 days$85
PetSmartUp to 4% per sale14 days$85
The Farmer's Dog$25 per subscription30 days$95
Wild OneUp to 10% per sale30 days$95

Creators and publishers

Promote Ollie and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Ollie from today

Join LinkApprove free and generate your first tracked Ollie link once approved. No separate application, and no advertiser approval queue.